The Guide: Discussion

 

As promised, today´s a revisit of Perfumes: The Guide by Luca Turin and Tania Sanchez, now that more of you have had a chance to read it. For my earlier review of the book, click here. I propose a free-for-all discussion of any aspects of the book that interest you, with the gentle reminder that we are all adults, theoretically, and we can disagree and still maintain some civility. Please don´t make me come on here and moderate.

The Guide has been a hot topic and occasional source of hard feelings since its release. Obviously I don´t agree with everything in it. My personal approach is the grain-of-salt angle; if I´m in agreement with LT and TS, well, then – we are all genius. If I´m in disagreement – someone is wrong, and it isn´t me, is it? I´m grateful someone thought the topic was of sufficient interest to publish a book on it, and I welcome any converts to the brave new world of perfume obsession. Lurkers – today may be the day to let your hair down and post your first comment! I´m also sending a shout-out to Mercedes and other commenters on The Guide over the past couple of weeks to reiterate your criticisms.

I probably spend a little time each day, often before bed, browsing the book. I´ve folded down the corners of various pages, with the earmarked perfume reviews falling into three general categories, and here are a few examples:

Vindication. I´m going to leave aside reviews of classics like Chanel No. 5 and Mitsouko, which would have shocked me had they awarded anything less than five stars. More rewarding to me is to see scents I think of as underdogs get a little love from the authors. This is especially true when my admiration for a particular scent comes with a small but (I´m being honest here) persistent fear that my love for that scent indicates I have crappy taste. Gucci Rush would fall into this category. It´s a wonderful, weird, brash scent – warmly human but surreal, hairspray and milk. Having TS award it five stars (“… it smells so new, so confident, so reckless, so of-the-moment, Rush manages at every stage to feel cozy and alive…”) gives me an absurd amount of pleasure. A different kind of vindication is seeing LT give Serge Lutens Rousse two stars and call it “one fine mess” from “the periode bizarre.” Heh. Another example is Dior´s Hypnotic Poison (four stars, LT), the “almond” Poison, which I´m wild for, almost as much as the original, and which LT describes as “dark, velvety and autumnally muted, and … radiates in a way that only a great perfumer could have arranged… it was done by Annick Menardo, which explains everything.”

Provocation. Having the authors pan something I like, or love something I hate, doesn´t send me into the spasms of fury I´ve seen elsewhere on the boards and blogs. My reasoning: if I start with the construct that criticism is opinion, no matter how well- or ill-informed, and I disagree with that opinion – then I guess we have a difference of opinion, and I´m okay with that. I am sure it would feel more personal if I were the actual perfumer (and more about that in a bit), but as someone said elsewhere, if you put your creation out there for public consumption, someone, somewhere is going to hate it. Anyway, LT gives Hermes Hiris one measly star (lots of lame stuff got at least two) and manages to pay Hiris creator (and one of my favorite perfumers) Olivia Giacobetti a backhanded compliment at the same time, lauding two of her other fragrances as “great insofar as she manages to break with her usual manner: delicate florals with a pale, sour note reminiscent of clothes washed with unscented fabric softener.” Yeow, that smarts. And while we´re on the topic of perfumers, LT seems to have his favorites and not-so-favorites. Further, I generalize that he is not a big fan of pared-down, minimalist compositions. I could go on for paragraphs citing examples of ratings I totally disagree with, but will name just a few: Marc Jacobs Men (one star); MoslBuddJewChristHinDao (five stars, and puh-leaze), Serge Lutens Sarrasins (five stars), Secretions Magnifiques (ELd´O, five stars, kill.me.now), Apothia Velvet Rope (one star.)

Revelations. Perhaps my favorite part of the book, these are reviews of fragrances I have tried that highlight some aspect I hadn´t noticed or appreciated. Or, they are fragrances I haven´t tried and now want to try, desperately. A random sampling from My Must-Retry list:

L´Artisan Vanilia (“unfettered, hilarious, boisterous, totally devoid of chic” – that last bit is a compliment in context.) LT gives it five stars and makes it sound like a riot, which I totally missed.

L´Artisan Patchouli Patch – four stars from LT and an ode to its development, which he says includes my BFF helichrysum (everlasting flower or immortelle) in the middle. Wow, really? I’ll check it out.

Hermes Osmanthe Yunnan – this may be the only Hermessence the authors liked. TS gives it five stars and talks about the milky aspect of the fragrance, which gets my attention, and calls it “a perfume of pure happiness.” Need to unearth my sample.

A random sample of the New To Me and Must Try category:

Etro Gomma (LT, three stars) “a classic leather in the Knize Ten mold, but more floral, composed by the great Edward Flechier.” Never heard of it.

Profumo.it Grezzo (LT, four stars). “A beautiful woody-fruity confection based on an accord that smells like cedar and apricots (osmanthus?)” He goes on. I want it.

Lady Stetson (TS, four stars). She compares it favorably (and actually prefers it) to Chanel No. 22, which I like very, very much, and no, I am not kidding, although she describes the bottle as hideous. Buy It Now at your local CVS.

Mauboussin (LT, four stars). “An oriental situated somewhere between the first Kenzo Jungle and Fendi´s Theorema, with a skilful combination of warm, mouthwatering dried-fruit notes and clean, uplifting woody-resinous incense and olibanum,” done by Christine Nagel. What was that? Oh, look, and there goes my credit card levitating out of my wallet for an unsniffed purchase.

A couple more thoughts and I´ll shut up and let you dive in. First, I have a relatively high tolerance for snark, and I believe I heard/read that the authors axed a couple of their reviews as too mean. Furthermore, perfumers have to suck it up and take the criticism of their oeuvre just as other artists do. Having said that, LT´s reviews of Mona di Orio´s line seem so vitriolic I can´t help but wonder if there´s a personal element in there. This from a review of Carnation (LT, one star): “She also says she studied with Edmond Roudnitska, but her creations suggest she paid little attention.” Lux – one star, LT, “dire citrus.” Nuit Noire – one star, LT, “a hilariously bad fragrance” with “a loud civet fart.” Oiro – one star, LT, “third-world air freshener.” I spoke of respecting others´ opinions, and LT´s got me beat on any level of technical knowledge of perfumery, but … seriously, come on. One star? For all of them? Did their PR drone make LT mad? This is the only set of reviews that taken together make me uncomfortable.

And last — Do fragrances change according to the wearer´s chemistry? This is a question in the interesting Q&A in the book. TS starts her answer, “For a long time, LT believed the answer to be absolutely no, and that all assertions to the contrary were marketing ploys” etc., and reading that, one expects a paragraph later on in the question explaining how LT´s changed his mind. I´ve now read that question several times, and it´s never clear to me in what way he´s changed his position, which I think he´s held firm to on the various talk shows and interviews. If I read this right, they concede that skin maybe creates nuances in the top notes, but that all drydowns are equal. I am in no position to argue with LT on the technical merits – but, as almost anyone has experienced in a group sniffing situation, fragrances seem to smell different on different people. I know that´s not a reasoned argument; it´s merely a statement. Most folks who´ve sniffed fragrances simultaneously on other people would agree with me, science or no science, and I´m not just talking about the top notes. Fragrances go inexplicably wrong – sweet or sour, musky or strange – on various people at various times. For another educated view on skin chemistry, see Victoria on her recent post on Bois de Jasmin (and so wonderful to see you back, V!)

Enough from me. The floor´s open. Your thoughts?

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Jamie
18 years ago

My favorites have always been the eau de whatevers. I like subtle understated fragrance to wear but love fragrance on everyone and have hardly ever had a bad fragrance encounter. I found the book entertaining, educational and to a certain degree, poetic. I pretty much know nothing about what is good perfume, only know what I like. I thought it was so much fun to read about perfumes I own only to find out that they are considered “perfect” or “damaged goods”. It wouldn’t stop me from wearing any of them just because Luca and Tanya’s stars say so. It sounds like most of you commenting know quite a bit about perfumes and their inventors/houses. I found a mini bottle of cool water at a thrift store for .50 and although it is suppose to be for guys I think it is really very fresh and lovely. My favorite all time fragrance was Aqua Ingelsa by erbe Midani and if any of you know where I can find it I would love to hear from you. It wouldn’t be one that would probably have ever made it into the book because it was just a lavender eau de toilette, nothing special except to me.

delfina
18 years ago

I spent many hours in the last few days reading randomly the reviews in the guide and I really am surprised about all the resentment Turin and Sanchez are getting, on the boards and, partially, here too, even if in a much more civilized way.
I find the book really enjoyable at the very least and what strikes me is that passion for perfume comes out really clearly through their writing.
Of course the first thing I’ve done is to look for validation, but hey, it’s part of the game (anyway the first part I think) and, to a certain extent, a game we all were looking for, even those who have made bitter (in my opinion way too bitter sometimes) comments about the autors’ choices and preferences and the question of subjectivity.
I think diplomacy is not the main quality that is to be expected from the two guys, and imho this is somewhat what makes the guide something to read and not just to consult every now and then. Even readers who aren’t familiar with them and don’t have a clue who they are before buying the book, I think are given a sort of key by the bluntness of the authors’ opinions and language and should be able to take the reviews with a grain of salt. A “calmer” attitude would have been, in my view, more confusing and more difficult to weigh in relation to one’s personal taste.
As for the succinctness of the one-liners several of you have commented (when I read the first comments I still hadn’t received my copy) I was expecting more of them, judging from many reactions. Most reviews I find long enough or, even when concise, well thought.
That said, I wish there will be a second edition where some of the missing lines are reviewed and some more indexes (per house at least, that in my opinion is the biggest fault of the guide) are added.

18 years ago

March, the funny thing is that I wrote my post simply based on a number of questions I have received from readers about skin chemistry. In the Guide, I went straight to the reviews, skipping the intro sections, so I had no idea Luca/Tania wrote much on skin chemistry. I will read them later.

The main thing that prompted me was my own discovery of how much skin chemistry can affect scent. I often smell the same perfume on 5-15 different people, depending on a project and whoever can lend their arm, and I never fail to be astounded by differences. It is really fascinating. Plus, in the fragrance houses, this is known and taken for granted. Some perfumers will not send samples to the client unless they test them on several different skins.

March
18 years ago
Reply to  Victoria

V, I do find it a hugely interesting topic. And of course I am at the mercy of experts, because I don’t have a leg to stand on in terms of personal scientific knowledge. But as I already stated, I have the same anecdotal experience. In a group of people trying the same fragrance, it smells different on different people, and in ways the group can articulate and *agree* on (sweeter on her, more leathery on him, etc.) You stated all sorts of reasons on your post why this makes sense, and thank you.

nubs
18 years ago

I shall be taking this one out at the library and I do look forward to reading it. I have a sneaking suspicion that I have seen most of the contents throughout the fora and blogoshere.

I would like to thank the Posse for what is perhaps the most balanced discussion about this book I have ever seen. Kudos , you have done what no forum can.

March
18 years ago
Reply to  nubs

Thanks. Balance … we worked at it. I know it can get a little wild on here, but I really prefer to let people have their say. I don’t want to babysit, as I have said before. And at the end of the day, I am quite pleased that The Guide, like Chandler Burr’s book, brings attention not just to perfumes but the idea of perfumery as an art form and legitimate, interesting topic for discussion.

Nina
18 years ago

Erin, I’m a little puzzled. If you go to a book group to discuss a book, would you consider it ‘one-sided’ because the author isn’t there to defend him/herself? Should book groups be banned because criticism of the author’s work is unfair? Would you want to be sitting there analysing ‘Atonement’, if Ian McEwan was present and listening to your every word, ready to pounce if you interpreted his words ‘wrongly’?

I see this as pretty much a book group.

And just about every other day we discuss the work of perfumeurs fairly robustly. It’s rare (not sure I’ve ever seen it) to have someone object to criticisms of a perfume on the basis that it might be offensive to the artist. What’s different about this book?

Erin T
18 years ago
Reply to  Nina

Nina, I must be honest, I would love it if McEwan showed up to discuss Atonement at my book club – especially if he would talk about the rumours that he cribbed sections of that book off a romance novelist. And I’ve never been to a book club where people took stylistic choices really personally or mused on how the author’s personal lives or industry connections affected their choices. To my mind, part of what’s great about TS/LT and the Guide is how available the authors have made themselves to us. Perfumistas were super-interested in Luca writing another guide – I saw plenty of them encourage him to write another – but then people say: “Well it’s not for us knowledgable folks.” (Sorry, would love to continue, but gotta run my daughter to day care… I’ll check in later.)

zenwoman
18 years ago
Reply to  Nina

Agree with Nina. Also, we now have an author and what appears to be an editor weighing in. Looks like this blog has been jacked!

Erin T
18 years ago
Reply to  zenwoman

ZW, do you mean Francesca? I’m just a random blogger…

18 years ago

Anya, just for the record, Luca and I tested the same natural perfumes you recommended to both of us, on skin and paper. I did not have a cold. Neither did two of my friends who also tested the scents. We all agreed with Luca: they were not particularly impressive. He was in fact complimentary to scents by JoAnne Bassett and Desire in Sunlight, and he also liked a couple of yours, which you sent on much later.

Luca has also excoriated the perfume industry for the waning use of naturals, and has always held that a judicious combination of naturals (for complexity) and synthetics (for structure) was ideal.

Also, your assumptions about the reasons for the shutting down of his blog are unfounded. People have lives outside the Internet, you know.

T

18 years ago

Hi, March,

Interesting discussion! Makes me sorry the publisher has been pitching the book as the “Robert Parker” of perfume, when it’s becoming clear we’re actually the Lester Bangs of perfume.

We’d like to write you to answer some of the questions that have been building up about the book—not about the style of criticism, which people are free to love or hate, or the assessments, for which ditto, but just some factual clarifications. Could you send us your email? Ours is mail@perfumestheguide.com.

Best,
Tania

Nina
18 years ago
Reply to  Tania

Tania – with apologies to March for answering a post addressed to her – the ‘Contact us’ link is up near the top left-hand side of the page, as it is on most sites. I’m a little puzzled, therefore, why you asked for an email address, unless (being cynical here, sorry) it was an excuse to publicise your own email address?

I was actually just about to post to this thread what a relief it was to at last be able to have a discussion about the book *without* the thing being invaded by one of the authors. There have been few discussion threads about this book on the web that haven’t, sooner or later (usually sooner) had LT parachuting into it with all guns blazing. Although there’s often some kind of disclaimer that ‘we don’t object to criticism’, that’s not how it looks from where I’m standing.

These threads end up becoming blood baths. I, for one, would be grateful if you could leave at least one place where we could discuss the book without the authors leaping in to defend themselves.

Erin T
18 years ago
Reply to  Nina

So, Nina, you would prefer a one-sided discussion? There are plenty of us besides the authors who find some of the stuff on this post pretty offensive, but didn’t have the heart (or balls, what have you) to counter for fear of getting flamed again. I say Tania’s entitled to defend herself, and I would say March would agree. Ms March? 😕

Erin T
18 years ago
Reply to  March

Sounds great to me!

Francesca
18 years ago
Reply to  Erin T

Me, too. And I’d also like to say that in all my dealings with Tania and Luca while I was working on their book, they couldn’t have been more reasonable, professional, and charming. Plus I now have an interest in the fascinating and beautiful subject of perfumes.

kathleen
18 years ago
Reply to  Nina

But we still don’t know why the criticisms in the book, at times became so personal ie Mona di Orio. I would welcome hearing that.

18 years ago
Reply to  Nina

Sorry, I overlooked the Contact link. The blog authors are free to delete my comment if they like.

sylvia
18 years ago

saw it at marshalls a few weeks ago for 10 bucks. almost bought it but then remembered that i haaaate it.

chanel22
18 years ago

I have an article from Vogue in 1992 or so, it’s squirreled away somewhere. The author went to Paris and visited with Jean-Paul Guerlain and Polge among others. The article is quite indepth. In the interview with Jean-Paul Guerlain, she asked, “Does Mitsouko really smell the same on everyone?” His reply was, “Yes, if the bath properly”. The Guerlains have been making perfume for 200 years, so I’m inclined to listed to what they say. “If they bath properly” and all that includes like lotions and the rest. So, it seems to me that right after a shower with normal, non deodorant soap, all perfume will smell the same on everyone. I believe it. The reason for using tester strips is that they allow the evolution of the fragrance to slow down to a couple days what would occur due to body heat in a matter of hours. If you are really going to get technical about a fragrance’s contruction, you have to analyze it on a tester strip. I have a strip with Chanel #5 on it, you could still smell it clearly after a month.

delfina
18 years ago

Two hours ago I receved my long awaited copy of the guide and, of course, the first thing I’ve done is to browse and lokk for the scents I love, to see what they say. Dreadfully I read that L’Artisan is planning to discontinue Dzing!. I know that rumors of this have been coming and going for a long time now, but I wonder (maybe because the book’s status as The Guide :-)) if this time is for real.

delfina
18 years ago
Reply to  delfina

what’s with the emoticon? It just had to smile discreetly, not lol…

mimmimmim
18 years ago

I love Nuit Noire, and it’s one of the perfumes I don’t want to run out of. At least I won’t have to fight Turin to the MdO section in a shop! With so many of the classics being discontinued or replaced (eg almost all Patou’s back catalogue, Lanvin Rumeur), finding perfumers like MdO and lorenzo Villoresi, both of whom make perfumes that I adore and that shouldn’t be reformulated too soon has made me very happy.

I also started to sample Carons in recent years, and while I can’t compare what I’ve smelled to vintage scents, they’ve all been incredibly beautiful and I’ve yet to find one that I wouldn’t want a full bottle of.

Perhaps I should get the book and purchase only the one-star scents…

Lizzie_J
18 years ago

:)>-
I, too was uncomfortable with the Mona di Orio vitriol. It seemed so mean-spirited. As a newbe I am a little surprised by how many perfumes were left OUT of the reviews, including most of my favorite niche fragrances. And I wonder by LT did so many more reviews than TS, whose writing style I prefer, and who does not seem to have that hateful edge that LT exhibits far too often IMHO. On the positive side I have enjoyed sampling many of the fragrances that they’ve given 4 or 5 stars. The decanters out there are benefitting from my own levitating credit card!

A
18 years ago

I am late … is someone still reading 🙂

1) I agree with some opionion here, it is more a book about LT taste. We know he likes things that smell bad with something that smell good in order to mix them.
As in “The secret of scents”, there is no humility and honesty in the words of LT.

2) Strange changes in LT opinion about a lot of perfume (Dune, Poison, …) and we are not in the reformulation section.
Why, I dont know.

3) No information about which vintage is used. I am tired to hear the sentence “I have tested a Vintage version of …”. It is always used as a SUPER argument (a god like hammer) in order to justify something.
If you want to use Vintage you can, but please give us reference about which vintage is used.
It is even strange, I am on the Vintage market since 10 years. When I found an old bottle, it take me times to judge if it is the original juice or a fake or a turned juice.
There is a lot of “False Vintage” now (you can even remake a sceal at Guerlain if you want). Nobody speaks about …

I know the scientist world perhaps better than the majority here. It is an ugly world. LT theories about smell have been rejected by a huge majority. I am sorry for him, it is not a fair world, but he has to accept it.
When he writes the “Secret of scents” … he makes beleive the reader that he is right. The end of the book is full of bitterness and personal attacks …
LT react as a PhD 1st year student. But Luca is no more a student, he knows exactly what is the scientific world.

“Perfume : The guide” fellow the same schema, a brillant introduction full of knowledge in order to justify a second part full of bitterness and personal opinion.

My single post cannot change minds against the all-stars Luca Turin.
I only hope that he doesnt want to win glory whit this guide because he lost a scientific battle.

sylvia
18 years ago

im mildly appalled by how cheap the whole thing was. this book needs to be a big coffee table book w/ glossy color photographs of the fumes, not weird blue line drawings of select bottles. and yeah, a series of indexes. by house, by name, by nose. that way you can also say “hey a lot of such and such’s creations are getting great reviews. let’s see what else there is by them i can try and what page to find that review on”

Francesca
18 years ago
Reply to  March

It was never meant to be a big coffee -table book.Originally , it was going to be the sort of guide you could stick in your back pocket or bag and take out sniffing with you. And then it grew..

Louise
18 years ago
Reply to  March

March-maybe you just need a new purse? :d

chanel22
18 years ago
Reply to  sylvia

I do agree that it seems a little light on production cost. I love Michael Edward’s Perfume Legends, but I don’t think that was the intent here, nor do I think a book as expensive as Michael’s would have sold well right now. I do think the title of Luca and Tania’s book is a bit misleading as it’s not really a guide in the traditional sense. Perhaps ‘Everyone’s Entitled to Our Opinions’ might have been more accurate. It’s a fun book and I’m glad they published it. I do wish it were a bit more organized. You leave it feeling more confused than clarified. I’d love a list from them of all the current perfumes in the market rated like stocks and bonds as “buy”, “hold”,or “sell”.

GGS
18 years ago

Late to the party, but enjoying the hundreds of postings and the many choosing to “delurk” for this topic. Everything has been said! My two scents..ummm…cents? Well worth the 20 bucks. I buy books all the time that I will never read twice, and this one is likely to referred to many times. And it made me laugh out loud. Priceless!

Despite The Guide’s flaws, I hope it sells well. I’m sure it will launch some new perfumistas and encourage publishers to pay attention to this market.

I’ll buy the second edition. I’ll buy Chandler’s next book. I’d buy one written by Victoria, Robin, Marina, Patty, March and Lee, Christopher and many other favorite perfume writers/bloggers.

I also second the suggestion above that a “he said, she said” format would have been interesting. If Tania truly doesn’t find her opinion differs from Luca’s, please add another co-author or two for a future edition. Differing opinions would be much more interesting, and even out the impact of personal prejudices/preferences.
–Gail

18 years ago

As someone just beginning to educate my nose, Perfume The Guide is a bit of a disappointment. The glowing prepublication review in the New Yorker a while back promised a comprehensive, well thought out and organized guide by people who really knew their stuff. I was thrilled. I knew there had to be more out there beyond the offering of Sephora. Finally, here might be the way to identify some of those intoxicating fragrances that occasionally come wafting my way from passers by.

While waiting for the book, I started to read and then devour perfume blogs. The indexes of fragrance reviews, noses and houses on Now Smell This are wonderfully helpful. Basenote’s explanations of top notes, middle notes and base notes in individual fragrances have provided many revelations. The evocative prose and imagery of Bois de Jasmin illuminate the art as well as the science of scent. The witty and informed commentary of all who comment on the Perfume Posse is stimulating, provocative, and ultimately balanced. And the fragrances you all have led me to smell– the Malles, Ormonde Jayne, Lutens, Tauer.–what wonders there are out there. It is like discovering a continent you never knew for certain was there, but always hoped would exist.

Does Pefume the Guide come close to synthesizing what can be found on the blogs? No. It is quite a scattershot affair. It is clear that Mr. Turin and Ms. Sanchez have strong opinions, but only occasionally apparent what the basis for those opinions are. Sometimes they are very funny. Almost as often, they seem pointlessly rude. Once in awhile the rudeness rises to the level of abuse, which isn’t amusing. Mr. Turin’s prose at times approaches the poetic. Ms. Sanchez writing has a tendency to veer into the purple. She, in particular, would have benefited by a better editor. But however interesting, or not, their writing styles are, you can’t count on them to explain why a scent is good or not. A one-line review such as “Like getting lemon juice in a paper cut” doesn’t really tell you much other than that they don’t like it.

Which is not to say that the book has not been well worth reading. There are a lot of bits and pieces of chemistry, history, industry gossip, and fragrance architecture. Every once in a while there is a review that explains a lot about a lot, especially the Turin reviews of classic scents from Chanel, Guerlain, and Dior. Mr. Sanchez and Ms. Turin clearly both have a wide knowledge base and ability to decipher fragrances that are quite extraordinary. If I keep at, eventually I may be able to understand more of the unstated reasons behind so many of their opinions. But in the meantime, I will keep reading the blogs as a reliably helpful guide to exploring and understanding perfume. I thank you all.

Chanel22
18 years ago

O.K. I’m gonna say it–it seems like the results are cooked a bit. When it comes to five stars, Guerlain and Estee Lauder win by a landslide, remember E.L. makes Aromatics Elixir, Tommy Girl and many others. I think these firms do make good fragrances, but so do lots of other firms that have been completely ignored or slammed. I have held Luca Turin in the highest regards for a very long time. I have read his blog many times and printed out his comments everywhere, but there is something not quite right here.

chanel22
18 years ago
Reply to  March

Good point! I have a French perfume guide by another author from the mid 1990s. It’s a beautiful little hardback with color pictures, available only in the French Language. It beautifully done, but I was just looking at it with new eyes last night. After exhaustive reviews of every Guerlain, Patou, Caron, Nina Ricci and yes, Estee Lauder, there is only a scattering of others. It is clear, this is a traditional viewpoint. There was only one Creed reviewed, no Floris, nor Penhaligon.

mharvey816
18 years ago

I’ve already posted about this on MUA but I feel strongly enough about it to reiterate the main points here. To me, The Guide is almost a fragrance version of those books that Paula Begoun used to put out about makeup, skincare and haircare products (“Don’t Without Me!” et al). It’s the opinion of the author(s), who claim expertise in criticism based on yadayadayada and whose resulting writings can be taken as gospel, heresy or somewhere in between.

HOWEVER (you knew there was one coming), I object very strongly to the reviews where the snark/vitriol/attack is directed towards a person or people, such as the perfumer (as already discussed here re the MdO scents), or towards the person who actually dares wear the unloved scent.

Trash all the fragrances you want, oh authors, but touch not a hair on the head of any fragrance lover. To say that the person who wears Chanel Allure is sending a “signal that her status excuses her from being pleasant” is just plain wrong. And bizarre, frankly: when I posted this quote on MUA and asked posters to guess which fragrance was being trashed, it took many, many tries before someone came up with the right answer, and that was only with several additional hints. One expects such over-the-top reactions, however wrongly directed, for something dramatic like Angel, or Poison, or Giorgio. But Allure? Really?

I’m loaning out my copy to other interested parties, and frankly, if it doesn’t come back any time soon, I’m good with that. I’m not sorry I bought it but I’m hoping to help others decide via borrowing mine if they really need to spend the money as well. YMMV as always.

moi
18 years ago

Pros:
1. The general luv from both LT and TS thrown Estee Lauder’s way. Some of the world’s most underrate scents, IMHO, especially my precious Azuree and Youth Dew. Word.

2. I now feel somewhat less bashful about my sometimes secretive long-time love of Acqua di Parma’s Iris Nobile.

Cons:
1. WTF re: Tabac Blond? It’s brilliant. I will wear it always, even if it means eating hot dogs.

2. Snooze-arama on all the flanker reviews.

3. WTF Part Deaux Re: Balenciaga. Not a single review of a single scent? If nothing else, muy snark opportunities.

4. Why in the heck would you leave out 4711? It’s worth inclusion for historical value alone.

5. Borneo 1840: With what nose is he smelling this thing? Chocolate vomit’s all I have ever gotten. And really don’t care to get again.

violetnoir
18 years ago

Yep, I bet Delrae is heaving a big sigh of relief, lol!

Arwen
18 years ago

This is a great topic!
I bought the guide and I have had great fun reading it. It turns out I have perfumes in all varios “star” denominations, so I guess my taste fluctuates in any given day (or even several times during a day).
I find the book entertaining, but I don’t necessarily agree with their opinions, but I like the book and I am glad that they are out there talking about it and getting the conversation about perfumes to the main public.
My favorite “perfume book” is by Michael Edwards about French perfumes. I find it interesting that several of those French masterpieces got a bad rating on “The Guide (Must, L’Air du Temps, Cabochard, Cabotine)
It seems to me that they trashed most “great” perfumes that have been reformulated.

I don’t understand that Allure and Must have one star and Dune has five, since they are somewhat similar and they seem to have good ingredients. I don’t understand the love for Tommy Girl and Beyond Paradise. I don’t think the authors particularly like some ingredients (incense). I don’t get it that in Bois d’Encense Mr. Turin is urging us to get it because there is nothing like it, but it only gets 4 stars.

On the positive side, my list of things to try is growing. Even perfumes that are not featured in the Guide have made my list of “must-try” just because they are referenced, as in Dolce Vita. I had samples of Dolce Vita when it first came out, but I was much younger and was not into woody scents. Now I want to know why I dismissed it the first time, or if my first impression was right.

Since several perfumes I own have only one star, I think that I should not be too harsh on other one star perfumes. Maybe I will really like some of them.

But it does not matter what your position is about the book, it has brought us all together to talk about perfumes and that is the value of this and other books.

Disteza
18 years ago

OK, I didn’t mean to post so many times on this, but the skin chemistry thing has been bothering me all afternoon! It absolutely does not account for the biological reality (and I apologize for the length and candor of this): our skin performs many functions that directly affect perfume wear (temperature control, excretion, absorption). It is reasonable to assume that the amount of oxygen I am absorbing or the amount of urea I am excreting (it comes out of your pores too) may differ from someone else depending on my body’s needs at that time. It should therefore be reasonable to assume that, chemically speaking, the perfume may have a different interaction with substances on the skin based on how the skin is performing it’s core functions at that time. (think running, alcohol byproduct excretion, hopefully not at the same time!)

Now, let’s throw the much maligned sebum into the mix. Sebum is composed of wax monoesters, triglycerides, squalene, and other free fatty acids. I’m sure there’s room for some chemical interactions with at least some of the perfumes out there. Since it’s a fact that sebum levels differ among people, wouldn’t it also make sense that the level of interaction between the skin products and perfume would differ as well?

However, this is only the tip of the iceberg, as the skin supports vast ecosystems of microorganisms, each of which add their own excretions and absorption needs to the mix. I think I’m going to stop there and let my inner biologist simmer down for now, hopefully she won’t feel compelled to write a novel on this tonight.

Existentialist
18 years ago
Reply to  Disteza

LT universally trashes all “sport” fragrances, and while I have never tried any of them, I wonder if they are specifically designed to only really release any scent when the wearer exerts herself? I’d love to hear if anyone knows.

violetnoir
18 years ago

I am happy to see this type of book published and marketed throughout the media. Tania is a talented writer, and I thoroughly enjoyed “The Emperor of Scent,” but I have some observations:

1. If we all have our own distinctive baseline body odor (just ask my dog!), it’s silly to say that a certain perfume will smell the same on everybody;

2. I think we as bloggers and posters on the various blogs and perfume websites do just as good, if not better, a job of taking a critical look at perfumes when we review them, which leads me to believe that…

3. The book is really designed for the beginner or novice, not folks like us who really “know” perfume and can intelligently articulate our likes and dislikes;

4. I don’t find myself rushing out to test all of the perfumes that they rated highly, and after thinking about it for a while, it may be due to the fact that…

5. The snark level is just a bit too “cute” for me. On balance, I think Chandler Burr does a better job of giving us a reasoned and professional review of a fragrance. Even if one doesn’t like the quality or balance or whatever of a fragrance, I really don’t understand the “hate” level given to MdiO, Le Labo, and even Caron fragrances. And, finally;

6. What–No Parfums del Rae reviews? Huh?

Hugs!

Existentialist
18 years ago
Reply to  March

Thinking about the target audience is troubling. When I was a new perfumista, I took a lot of what I read at face value. It took a while to get my bearings, figure out what I like, etc. A book might seem to be even more authoritative, and a new perfumista-in-training could be led to think all sorts of things were not worth investigating, and that something was wrong with me for not liking/loving some other things. Sorry if someone else has made this point already.

violetnoir
18 years ago
Reply to  Existentialist

That’s right!

Elizabeth
18 years ago

Does anyone else find it interesting that any perfume by Calice Becker is automatically rated by The Guide as The Best Thing Ever Created Ever?

She created Tommy Girl and Beyond Paradise (the women’s and men’s versions), as well as several of the By Kilians. And oh my, By Kilian Beyond Love has just become the best tuberose perfume!

Coincidence? Discuss.

le Chat
18 years ago
Reply to  Elizabeth

Easy …

The Guide :

-My friend and the people I like do good perfumes
-The people I dont like do bad perfumes

I am sorry M LT but this time it is too big.
You said you judge only the juice … it is curious than on more than half of your review you know the nose who create the perfume, the people who makes the molecule …

I still beleive that you prefer to bash someone than to try to understand it. You consider that Perfume is an Art … but you dont consider nose as artist.
You like molecule … you like your taste … great

Perfume The guide … is the guide to understand LT taste.
We are free to fellow you …

kathleen
18 years ago
Reply to  le Chat

Je suis d’accord

Renee
18 years ago

The book has made me laugh out loud a few times and that pretty much sells me. The snark level is fine with me, and the one-sentence negative reviews are fine with me, too. In some cases, there just isn’t anything to say, other than “harsh floral” or whatever. So why say anything? I dunno. I guess to show that they’re not invested in impressing with the writing itself. In each case, the reviewer is expressing an opinion. You find it insightful or amusing or informative, or you don’t. I would not have been any better informed with a page long explanation of why any of the one-liners sucks. *shrug* The flip side of the one-liners is the what? like, two pages? for Beyond Paradise. Dude. Write a chapter on it and it won’t faze me — I still can’t stand it. Maybe some people appreciate the explanation of why he considers it great. For me — It doesn’t move me: case closed. If I can have that reaction to BP, why can’t they have their identical kind of “it stinks, period” reactions? is my reasoning.

The idea of using the book as a reference kind of boggles my mind. Almost any of us agrees with one review and disagrees with another — why bother trying to impose some kind of a priori authority on it? The writers are very well qualified to critique, yes. That in now way means we’re compelled to agree. I’m sure it was never their intention.

As far as the “stuff smells different on different people,” yeah, it does, period. And not just the top notes. I do think LT is wrong there. But I agree with him completely that for purposes of critique, a paper strip is the way to go. You’re talking about the perfume itself on its own, not as modified by skin chemistry (or, ideally, by how you feel about the perfumer). Besides, how in the world would you account for all those variables in a review, when you have 1500 reviews to write? It becomes impractical and unwieldy.

Nina
18 years ago
Reply to  Renee

I agree that 1500+ scents is too many for skin testing, unless you have a lot more authors/testers than two. But a perfume isn’t designed to be critiqued from a strip – it’s made to be worn on skin, and the development can be a very different experience from the same juice on cardboard. Perhaps this is telling us that 1500+ scents is too many to ‘review’? Perhaps it’s possible to categorise that many, but leave the in-depth consumer reports to the bloggers?

zenwoman
18 years ago

When an author chooses to call a book “The Guide” rather than “A Guide” it is either implicitly intended as a joke or it is an assertion of authority and an invitation to trust. If you intend the thing to be a joke,your sole responsibility is to be funny. If, however,you mean for the reader to take your authority seriously, you can be as witty as you want and one can disagree with you on particulars; but there can be no doubt about your integrity in the essentials of knowledge, judgment, consistency of evaluative technique and your discipline over base personal motives.

Intentionally or not, I think the authors tried to have it both ways. It doesn’t work: the responsibilities to subject and reader are too different and that may explain why we’re seeing such a clash on the boards where happy disagreement is a way of life. I think it also explains the “I-liked-it-at-first-and-then-puked” phenomenon.

In the end(correctly or not),I assumed that the authors meant this to be more than a parlor game. Because I felt that they violated every standard of integrity in evaluating the work of others, I hated the book — a completely unexpected outcome for me.

Admin
18 years ago

Okay, I’ll wade in.

I do like the book, I think it is meant for a much more mainstream audience than hard-core perfumistas.

I’ve read through much of it, but it sits over in the corner, and it won’t be a reference like I had hoped. I would have loved lists of notes, some history on the older scents (some got that treatment, some did not).

It can’t be all things to all people. However, the snark, which can play very well used very sparingly, plays better sometimes on the internet than it does in a book that is much more permanent. Not sure why that is. But I’ve cut down a LOT on the amount of snark I put into any review now, mostly because I know some hard-working perfumer tried to make the best scent they could with the sketch they were given. I may think its dreck on me, but I know my dreck is often someone else’s Holy Grail, and vice versa.

So while the one-liners are funny, I don’t think it holds up in a book as well as it does in the quick-disappearing internet.

Admin
18 years ago
Reply to  March

We are having an incredibly run on the five-star scents, like Beyond Paradise, Beyond Paradise Men, Tommy Girl. It’s ridiculous. You couldn’t give those samples away three months ago.

zenwoman
18 years ago
Reply to  Patty

I can’t stop thinking of Groucho Marx and Margaret Dumont. The long-suffering Margaret catches Grouch en flagrant with another woman and he says: “Are you going to believe me or your eyes?”
Long ago and far away people thought that was funny. Now they’re swillin’ the Kool-aid.

Well, not this kid, baby. I’m taking a stand: “I will defend to the death your right to prefer Tommy Girl to Chanel No. 19, but to say Tommy’s ‘better’ is wacked.”

zenwoman
18 years ago
Reply to  March

Excellent!

sylvia
18 years ago
Reply to  Patty

true story!

18 years ago

I’ve honestly been quite surprised at how upset this guide has made some people. Luca Turin has always been a snarky, opinionated person, and anyone who knows Tania knows she’s even more so. I’ve frequently disagreed with Turin and Sanchez on their opinion of things, so the guide (I have a hard time capitalizing it) reads to me like a watered-down Zagat’s of perfume.

That said, I love comparing my notes with theirs, because then when I hear them pan a particular perfume in a certain way, I know to seek it out – and vice versa with high-star scents. Any perfumista worth his or her nose knows how to seek out the subtle nuances in everyone’s “palate.”

Kim
18 years ago

pros:
1) it exists – love it or hate it, at least there is finally a published book of perfume criticism
2) gives me lots in the revelations category – should keep my nose busy for awhile!

cons:
1) from the perspective of criticism, it is hard to examine the work of a line or a perfumer because there is no index organizing the scents in such a manner. I think the book needs an index by house and by perfumer – then I could wander through all the Chanels or read up on all of Sheldrake’s work – kind of like what you get with a good poetry anthology. Also lacking are dates – so one can get a sense of chronological development by house or perfumer
2) can’t understand some of what is missing (like Fem-d-Bois?) but I guess they are saving such things for the update (so we will then all buy it again?)
3) I agree with others that the line between the star-ratings seems thin at times – some get only 4 stars but the comment says the perfume is wonderful – so tell me why it only gets 4 stars rather than 5
4) I also agree with others that the low ratings would be more informative with explanation of why only 1 star – Must by Cartier and Sisley’s Soir de Lune are examples of that – I really like them – but only 1 star and Tommy Girl gets 5? Beats me?

Maria
18 years ago
Reply to  Kim

Kim,I agree that the book needs an index if it’s going to be useful as a reference–by perfume house, at least. By nose too–fantastic.

18 years ago
Reply to  March

Makes you wonder what they wrote the book on? Clay tablets? Any program for writing has a way to quickly produce an index as you write. I created an index for a USGS booklet I wrote in 1980 on a DEC-10 computer and didn’t even realize I was programming at the time but I forged ahead knowing how important an index is. Skip ahead to 2007-08 – it’s automated, fer crying out loud.

GGS
18 years ago
Reply to  March

2nd the lack of index. Major flaw.

Nina
18 years ago

I think the whole book is misnamed anyway. Something called ‘Perfumes: the Guide’ ought to be, duh, a GUIDE. As in a definitive list of manufacturers, releases, concentrations, noses, reformulations, and any amusing anecdotes and/or history. If the GUIDE is going to describe the scents, I want to know how it performs – longevity, sillage, similarities to other things… But wait, that kind of useful information is already available! It’s on PerfumePosse, NowSmellThis, Perfume Smellin’ Things and other Really Useful blogs.

The book ought to be called ‘Perfumes: our Prejudices’, which would be both accurate and suitably snarky.

The other thing that I have doubts about is how they tested these. On that Good Morning America interview, LT talked about testing by sniffing a paper strip throughout the day. Is that how he does it? Because I need to tell him that the way a juice smells on a strip of cardboard can be a looooooong way from how it handles itself on skin.

And his conviction that it’s a myth that perfumes smell different on different people makes me wonder if he’s spent much time actually smelling juice on skin? As in, how it’s actually utilised by the people who buy it? Or (and here I’m probably going to be sued/edited), does his vibration theory predict that there SHOULD be no difference?

18 years ago
Reply to  Nina

Nina, love your post, as I love all of them, but a funny acronym just jumped to mind. You wrote about Really Useful Blogs. I just need a good RUB a day and I’m happy :d

About Luca and his scent strips: he admitted to this way back in 2005 when he trashed all the natural perfumes sent to him. (He also admitted he’d had just gotten over a flu and a cold, which to the average man would maybe signal perhaps not to evaluate perfumes with a dinged nose.) Natural perfumes in particular need to be skin tested for the nuances to evolve, more so than perfumes containing a linear aromachemical. The NP is at a distinct disadvantage with a scent strip eval, since Luca admits the molecules of natural aromatics are (for him) too complex (for the most part) to comprehend (how they can be tamed in a perfume.) He has since come about (a bit) on NP’s. Hasn’t helped or harmed the art a whit, see below for my take on Profumo reviews re: Luca’s influence on sales or acceptance.

His frankly bizarre (former) contention that all perfumes smell the same on everyone is just that – bizarre. We can use the word bizarre, yes, without fear of lawsuit? After all, it’s just my opinion, isn’t snarky and is valid, IMO.

About Turin’s writings helping or harming a perfume house: in 2005 he did like a natural perfume by Profumo. Wrote about it in his blog. Profumo is a friend of mine and has told me that despite two subsequent lovely writeups by Luca, one in Duftnotes, and several perfumes in The Guide, it has not resulted in one sale that can be attributed back to the review.

18 years ago
Reply to  March

Hi March:
He said and has continued in several venues to state two slams against the naturals he received then, and a bit afterwards:

1. Some of the natural perfumes he received contained synths, e.g., alpha ionone.

He may be right – I know one of the perfumers sent me some raw materials she was using (after I requested them) and they were synth. She was naive and a bit aggressive and it didn’t seem to shame her, but she was committed to using all-natural, she just didn’t know she had purchased synths. NP has come a long way in the 2.5 years since that, and we strive constantly to check against adulteration – a slightly different, but related problem. Another perfumer who was perhaps a bit not forthcoming *was* sneaking some synths into his perfumes. He’s since quit perfumery.

I use – not in an launched perfume (yet) – an alpha ionone natural isolate. Luca may not have know of the existence of such a substance at that time, as it does seem he was very (by his own admission) deficient in knowledge of raw materials. (Still is, IMHO re: rose oil — he has no idea how to evaluate it, seems to think the scent strip or right out of the bottle tells the story, LOL.)

2. He mocked that we claimed to have fruity or musk and other notes that are typically synth in perfumery in our palette. He was clueless, sad to say, of the fact we create “fruity” accords, and use musk ambrette seed which we just call musk when we list our notes. There were a few other scent descriptors he challenged us on, claiming we were using synths unknowingly (not speaking of the first perfumer I cited) but he just didn’t realize we create fantasy accords. Oh, I just remembered! Violet flower – a slight, pale violet flower scent can be created with raw natural materials. That was one of them.

Then there’s the whole other situation of him shutting down his blog after that. I think it became evident he didn’t know how to manage a blog, keep the peace and make money off it (referring to a summit he had in the Fall of 2005 in NYC with Burr, Tania and others.)

There is a lot of finesse required in running a blog or forum – ask me how I know with 1500 in my Yahoo group, 100 in the Guild, and 50 students.

It does seem he’s gotten a lot meaner, or perhaps just a little more desperate since the blog closed down and I actually feel sorry for him. Just think if this book isn’t a best seller – what then? His TV appearance was abysmal, and most here don’t like his radio interview.

Blogs such as this and all the other wonderful ones have as much savvy writing and community interaction as one could wish for, and we’re all here everyday, flitting from one to the other. We built the blog community for perfumery on the web, starting in the Spring of 2005, and his book deal was a direct outcome of that, not the original Guide. That and a connection at Viking 😉

At least that’s my take on it.

18 years ago
Reply to  March

Hi March
Natural Perfumers are very aware tha tthe perfumery industry ahs been a game of smoke and mirrors and adept con games for centuries. We source the best we can, train our noses every day, rely on reputable suppliers and when in doubt, text, and even a GCMS can be hinky without a great scientist to read it who has a good archive of the norm to work from and years of experience as a nose.

Aftelier perfumes are as different from mine, or Sharini’s, or Salaam (Profumo Dominique Dubrana) as day and night, and I find hers very romantic, sophisticated, quirky and exotic. And speaking of fantasy accords, her “fig” accord is brilliant!

Erin T
18 years ago
Reply to  Anya

Anya, I am happy to be your friend’s first Guide-related purchase. I have been tracking profumo.it for a while, since Luca first mentioned the Oakmoss scent in his blog post about bitterness, but for a while the English part of the web site was not working. I don’t really understand the sampling procedure, either – do I really need to spend $128.00 CAD to get six samples in a wooden box? I know naturals/oils are expensive, but surely there is a less elaborate and expensive way to try these? March, get Patty on ordering some for TPC – Grezzo, Oak Moss and Hindu Kush, please! :d

18 years ago
Reply to  Erin T

Erin, I am sure you will be delighted with Salaam’s perfumes, they are enchanting. I spoke with him the other day and reminded him again how I have trouble navigating his site, and where in the heck is the sample page again I asked? /:)

First, for the English version: http://www.profumo.it/perfume/home_english.htm Then go to the left column Products and from there the Sample icon on the middle of that new page. His samples are generous – 5ml – and the prices vary from $10 to $20 Euros, and boy did I faint when I ordered some raw materials from him the other day with my pitiful USD.

Perhaps the Decant Queens are needed – they can offer much smaller samples and protect your wallet.

On the upside, if you do find some of his perfumes you love, you’ll be able to grab 5mls at a great price!

18 years ago
Reply to  Anya

Anya, if you really feel this way, why do you keep asking us to send you a free copy of the book?

Erin T
18 years ago
Reply to  Tania

Right on!

18 years ago
Reply to  Erin T

I asked you, you were of no help. I asked Luca, he didn’t reply. The book reviews are stale now, the book has been out a few weeks, reviewed to death by much more talented writers than me, so I won’t be reviewing the book. No biggie.

18 years ago
Reply to  Anya

“…(referring to a summit he had in the Fall of 2005 in NYC with Burr, Tania and others.)”

Anya, I did not meet Chandler Burr until 2006. No “summits” were held at any time.

Also, we sold the book to Viking in the usual way. We did not have “a contact at Viking.” What we had was an agent who found us a publisher.

18 years ago
Reply to  Anya

Quote: “About Turin’s writings helping or harming a perfume house: in 2005 he did like a natural perfume by Profumo. Wrote about it in his blog. Profumo is a friend of mine and has told me that despite two subsequent lovely writeups by Luca, one in Duftnotes, and several perfumes in The Guide, it has not resulted in one sale that can be attributed back to the review.”

There are mechanisms in marketing and communication tantamount to a full-fledged mystic.
I feel that I have to intervene in order to make it more clear what can be the impact of a good review of Luca Turin on a small perfumer’s business like mine.
I have had several experiences with classical medias, the typical example is the one I had with an article in Italy in a fashion monthly, Velvet, that was published in one million copies, many of which were available for weeks in hairdresser saloons and medical waiting rooms.
The article described a course of Natural perfumery and how we realized, together with a journalist, the “Velvet perfume”.
There were 3 pages about this, with my full address and telephone number.
I received only one phone call asking me if the Velvet perfume was on sale, and zero email.

When Luca Turin wrote his first positive review on his blog, I said to my small daughters “I have had my perfumer’s laurea” (laurea is the scholarship degree before university”).
He has been the first one to write about my perfumes as worthy of talking about.
When he wrote his second review on NZ Folio, it was a step further towards recognition, and I was awaiting for an avalanche of requests for my scents and for personalized fragrances.
I was expecting a lot of fuss about this article because I perceived it as a small bomb, it was the official recognition that natural perfumes could compete with commercial fragrances even with the standards of aesthetics of this very commercial perfumery.
Nothing of this happened, but blogs started to write about my work and fragrances, and I was in some way admitted in the perfumistas community.

When “The guide” was published, I made ready a bunch of the “Grezzo perfume” although I did not expect any significant change in the sales. In fact I did not sell any more than usual the reviewed perfumes, except a few samples, but what I instead really hoped for happened very shortly after, a perfume house called me to produce a juice for them.
I understood that I was now starting to be considered also in the industry ambient.

By the end, counting the facts, I have to say that the reviews of Luca Turin had a lot of positive effect on my self esteem and have a huge short term potential of commercial growth for me, if only I could transform myself into a business shark.
I also must say that no one like Luca Turin, and now Tania Sanchez, gave such a positive and concrete help to Anyas work in the NP league for the recognition of natural perfumery, still by counting the facts.
AbdesSalaam Atar
Profumo.it

18 years ago
Reply to  Anya

Quote: “About Turin’s writings helping or harming a perfume house: in 2005 he did like a natural perfume by Profumo. Wrote about it in his blog. Profumo is a friend of mine and has told me that despite two subsequent lovely writeups by Luca, one in Duftnotes, and several perfumes in The Guide, it has not resulted in one sale that can be attributed back to the review.”

There are mechanisms in marketing and communication tantamount to a full-fledged mystic.
I feel that I have to intervene in order to make it more clear what can be the impact of a good review of Luca Turin on a small perfumer’s business like mine.
I have had several experiences with classical medias, the typical example is the one I had with an article in Italy in a fashion monthly, Velvet, that was published in one million copies, many of which were available for weeks in hairdresser saloons and medical waiting rooms.
The article described a course of Natural perfumery and how we realized, together with a journalist, the “Velvet perfume”.
There were 3 pages about this, with my full address and telephone number.
I received only one phone call asking me if the Velvet perfume was on sale, and zero email.

When Luca Turin wrote his first positive review on his blog, I said to my small daughters “I have had my perfumer’s laurea” (laurea is the scholarship degree before university”).
He has been the first one to write about my perfumes as worthy of talking about.
When he wrote his second review on NZ Folio, it was a step further towards recognition, and I was awaiting for an avalanche of requests for my scents and for personalized fragrances.
I was expecting a lot of fuss about this article because I perceived it as a small bomb, it was the official recognition that natural perfumes could compete with commercial fragrances even with the standards of aesthetics of this very commercial perfumery.
Nothing of this happened, but blogs started to write about my work and fragrances, and I was in some way admitted in the perfumistas community.

When “The guide” was published, I made ready a bunch of the “Grezzo perfume” although I did not expect any significant change in the sales. In fact I did not sell any more than usual the reviewed perfumes, except a few samples, but what I instead really hoped for happened very shortly after, a perfume house called me to produce a juice for them.
I understood that I was now starting to be considered also in the industry ambient.

By the end, counting the facts, I have to say that the reviews of Luca Turin had a lot of positive effect on my self esteem as a perfumer and have a huge short term potential of commercial growth for me, if only I could transform myself into a business shark.
I also must say that no one like Luca Turin, and now Tania Sanchez, gave such a positive and concrete help to Anyas work in the NP league for the recognition of natural perfumery, still by counting the facts.
AbdesSalaam Atar
Profumo.it

Disteza
18 years ago
Reply to  Nina

I completely agree with you; if this had been my book, I’d have gotten together some willing test subjects with differing skin chemistries and done some empirical sniffing on the the frags. I don’t think 2 people can give a truly accurate description of a fragrance, especially if they’re not even trying on themselves! Also, I agree that you need some definitive lists, and maybe even some perfume wearing tips. That seems like it would be way more useful to the average user that this book appears to target.

Maria
18 years ago

Sorry for the West Coast lateness, but I was too tired to tackle this last night.

First, some things I admire in The Guide:
I’m learning a lot about perfume history and chemistry, not only from the introductory material but also from the reviews themselves.

The prose is entertaining in ways beyond snarkiness (of which perhaps there is too much). I enjoy Turin’s epiphanic stories–for example, his account of standing in a church full of lilies and realizing they smelled like salami (Lys Mediterranee). Sanchez has some very lovely turns of phrase, for example in the review of Coze: “like pausing in the doorway between a happy home and a beautiful outdoor morning.”

It’s commendable that they pay attention to independent perfumers. Naturally, I’m very happy with the five stars for Andy Tauer’s L’Air du Desert and the four for Lonestar Memories. Even the ones they liked less got three stars and serious consideration. Vero Kern’s three fragrances all got four stars. I’m glad they’re appreciated.

The problems as I see them:
March, you’re right: they’re claiming that individual chemistry only affects the top notes. They have never tested fragrances in a group? Turin is a scientist. Yet he seems to be ignoring empirical evidence in order to cling to his theory. That’s not good science.

Caron. Caron fragrances are too important and dear to many people to be dismissed with one star or two because LT-TS don’t like the reformulation. If they’re going to review the new Carons, they owe it to the legacy to write a separate disclaimer in the front matter saying that Caron perfumes were great at one time and the current ratings are no reflection on the originals. However, they seem to have something against Caron over and above botched reformulations. They give Nuit de Noel four stars; however, they dismiss it as boring (“That smells like a Caron; but it’s boring; must be Nuit de Noel”). To me Nuit de Noel is one of the loveliest perfumes of all time. Just because they’re not excited, it doesn’t mean it’s not exciting to someone else.

This brings me to another problem. The authors seem not to recognize that the reactions some fragrances stir in them may be due to their own psychological makeup. For example, TS’s description of Chanel No. 19 as the cruelest of wire mothers appealing to “any woman who has ever wished to know what it is to be heartless” makes me think that TS should make an appointment with an analyst–most urgent topic of discussion: Mom. To me No. 19 is a happy fragrance. Like others, I wonder if the Mona di Orio reviews may have been influenced by personal dislike.

The biggest flaw of all in The Guide is the rating system. Are the five stars for Mitsouko and L’Heure Bleue equal to the five stars garnered by Beyond Paradise and Tommy Girl? Is Tommy Girl better than Chanel No. 19 and 22, which got only four? The five-star system doesn’t work. I have a suggestion based on the Nightwatch fantasy series by Sergei Lukyanenko. In the contemporary world of Lukyanenko’s novels, Others live among us. These are seemingly human beings with extraordinary powers. These powers are constantly being measured: third-level Other, fourth-level. However, some Others have powers of such scope and complexity that they are Others Beyond Classification. This is what Mitsouko and L’Heure Bleue are: perfumes beyond classification. Any rating system should take that into account.

Furthermore, there should be a category for Interesting Experiments. If Turin is so taken by Etat Libre d’Orange’s use of a Quest material in Secretions Magnifiques, he should give it an IE rating. What became of Guy Robert’s admonition that a perfume should smell good?

I’m glad the book exists, but I think it requires some rethinking for the next edition.

Disteza
18 years ago

I’m also one of the abstainers, but for a slightly different reason: why would I pay for what I can get for free? 😉
I also agree that I’m turned off by what I see of the ratings skew, and the snark. Got enough of that already, don’t need them to add to the pile. Besides, my to-try list is so depressingly long and diverse now I don’t think I’m going to need any extra input for the next 5 years. And by that point, the guide will be obsolete, and I’ll have saved my $20+ to spend on samples. Maybe the MdO line, out of spite?

Bryan
18 years ago

March,
That was the most eloquent, thoughtful explanation of the impact criticism may or may not have on all of us. Thank you for putting it into perspective, quite humorously. I couldn’t agree more. If they agree with me, brilliance all around! I love it. I have been re-reading the book the way an addict comes back to the bottle. (I know a bit about that I should say!) Thank you for the post.:”>

sallycantdance
18 years ago

Long-time reader, first-time poster.

I was turned off to the book by the NPR radio interview, where TS giggled at her own cleverness when the interviewer read select snarky reviews. I was further turned off by the Love in White interlude. It was clear that the interviewer wasn’t going to read the hostile review; the Creed rep came on and bumbled through an awkward defense; when the Creed rep was off the air LT provided the review anyway. Just because. Couldn’t pass up the opportunity to share the snark and spoil the ego. It seemed to me that a sensitive person would have intuited the rep’s clumsiness and left it at that. By sharing the review after the man hung up, LT came off as having to have the last, righteous word. All hail the victor. How rewarding it is to make other people squirm.

Suppose you were a person who knew nothing about scent. You turn on the radio and you learn that some company called Creed makes a crappy fragrance called Love in White. And here’s this guy–who is he?–slamming the turd into the wall. There are echoes of Turin’s past hostility towards Strange Invisible Perfumes (Mona di Orio seems to have inherited that antipathy, the lucky gal). Neither the interview nor the book makes me feel warm towards either Turin or Sanchez, or to feel that they are people I might like to get to know, unlike many of the perfume bloggers (among them the Posse gals, Bois de Jasmin, and Perfume Shrine).

I’ve long felt that I would like to read a perfume guide written by Victoria Frolova, and after reading the Turin/Sanchez book this desire is magnified. While I understand that shits and giggles have their place in the critical world, an academic, more literary response would be a welcome countermeasure.

kathleen
18 years ago
Reply to  sallycantdance

I wondered, during that NPR interview, why LT didn’t speak with the Creed rep himself. But it wasn’t scripted and he might not have been able to have the last say. I also noticed that they didn’t bring Patty on. She might have made an unscripted comment and nobody seemed prepared for that. Nor were they, on GMA the next day, when we were treated to the same inane questions and clever responses. I have always been interested in perfumes but have only begun looking further into this world as of late. I’m glad that I began reading from blogs, such as this one, before that book came out. If I picked up “The Guide” first, I would have assumed that all perfumistas were smug & snarky and would have missed out on so much.

Maria
18 years ago
Reply to  sallycantdance

Sally, I’m glad you’ve come out of the shadows. Your review of the NPR is very insightful. I think you nailed LT and TS. They’re quite taken with their own cleverness.

Humility is an underappreciated virtue.

Anthony
18 years ago

This is getting so difficult. I live in a country where the Guide is not going to be issued and I’ll have to wait until June to get my copy, when I visit my family. We’ll have to have another discussion THEN 🙂 Just kidding… by the way, HAHAHAHAHAHHAAHHAHAA to the Mauboussin comment. I could picture you sitting there completely powerless to the will of your credit card’s connection to the perfume’s notes… HAHAHA!!! It DOES sound fantastic though… I can’t wait to read about it here some day.

18 years ago

Yup, very much smell a-likes, and tons of people have made the comparison too. Maybe Luca just doesn’t like D&G, considering the two stars he gave Red Cap. Like it or hate it, you have to admire it for its insane use of aldehydes in the mid-90’s.

Judith
18 years ago

Yeah, like the “He Said, She Said” reviews that Robin used to have. They were great! Some pair should do a book like this for sure, and. . .wait, I can think of the perfect duo!
:d

Curly j
18 years ago
Reply to  Judith

Ok, this was a reply to your idea that it would be great if sometimes TS said that LT was out of his fricking mind, etc.

MarkDavid
18 years ago

Above, March noted she was curious to know how many are taking a near-boycotting approach to The Guide. I’m going to have to raise my hand on that one. After browsing through the book and looking up all of my favorites – it became clear to me that Luca and Tania and I are NOT compatible, scent-wise. So to continue on would only be highly irritating to me. I fear that by reading the book, I may drink a lot more than I should. I’m all for people having their opinions. But in this case, I don’t care to pay for what seems like a whirlwind tour of the perfume world.

I must agree with Chaya, having met Mona in person – this woman is SOOO passionate about what she does. She is a genuine soul, very proud of her work, but not forceful about it. She can talk for days about the emotions and feelings behind her scents. I’ll be the first to say that I don’t care for any of her scents, but that is because they don’t work on my skin. I really want to love one of her creations and I was hoping Amyitis might be it, but alas – I’ll have to wait for the next release. I can recognize the great artistry in them and I hold them in great esteem because of it.

In my browsing, I noticed trends like very low praise for any Creed or Caron scent. Well, I’m sorry – this looks like a vendetta against a house in my opinion. I don’t love every Creed scent – but If I DID, I’d quite frankly worry about myself – there are over 40. My favorite Creeds are some of the oldest ones – like Santal Imperial. In The Guide, there is no mention of the fact that this scent is over 150 years old. I think thats an important tidbit that was left out.

I feel for these perfumers who are called in to reformulate classics. The chances of scoring a near-identical reformulation with most of the original ingredients now being illegal for use is very slim. But they try their best. Would we rather have reformulated Tabac Blond or no Tabac Blond at all? I’ve never smelled the original Tabac Blond (and I don’t want to) but what is currently sold in the Caron boutique is quite beautiful in my opinion as are the other urn scents – and they are deserving of a lot more praise than what was given.

And then comes skin chemistry. Its a funny thing, isn’t it? Very little mention about it in the book. What defines a perfume masterpiece? How can we even evaluate that? I’ll even go so far as to say – I don’t think its for any of us to say, really. I’ve encountered people who do such vicious things with No. 5 on their skin, even Mademoiselle herself would have them publicly executed. On these same people, you could put a cheap drug store fragrance on their skin and it could be the most glorious scent in the world. So I feel forced to beg the question – “Where are we going with this?”

Anthony
18 years ago
Reply to  MarkDavid

The only good thing that may come from the squashing of Mona’s scents in the Guide is that it may generate a huge amount of interest in the line. I for one am going to be sure to sample them as soon as I can. I’d always wanted to based on POSITIVE reviews elsewhere but now I am even MORE curious to try them. Perhaps then, others will be exposed to the fragrances who normally would not have and will be free to formulate their own opinions and perhaps have their eyes opened to a line which is perfect for them, although dissed by the Guide.

Debbie
18 years ago

I appreciated the book because it made me burst into laughter at least five times. I can’t think of anything else that has done that…even good standup comics are lucky to get a couple uncontrolled bursts of laughter.

I think it has a personal agenda on some of the houses. I was glad that my two favorite indies didn’t submit anything to them. Laughter aside, sometimes the reviews were just mean-spritied. My favorite perfume artists don’t need that, I’m sure.

It added about 40 fragrances to my “want to sample” list. That can’t be all bad.

Carol
18 years ago

I have been enjoying the book, but maybe it’s been easier for me than many. I’m not as experienced or have as many scent loves as so many of you – I own less than 10 bottles and many of those are classics (Guerlain, Chanels) which got ratings of 4 or 5. So easy for me to be happy reading great reviews on Jicky, Cuir de Russie, etc., and then I’ve mostly browsed to get ideas of new ones to try or even to dig samples back out to try again. But I am guilty of browsing for the highest rated ones first and shouldn’t do that – but then again I also pay a lot of attention to their 2 word descriptions so I can skip the reviews on big-time florals or “fruities” that I wouldn’t care about if they were rated a 6. The vast enjoyment related to my passion for perfume and majority of my knowledge have come from this great blog and several others.

Carol
18 years ago

I have been enjoying the book, but maybe it’s been easier for me than many. I’m not as experienced or have as many scent loves as so many of you – I own less than 10 bottles and many of those are classics (Guerlain, Chanels) which got ratings of 4 or 5. So easy for me to be happy reading great reviews on Jicky, Cuir de Russie, etc., and then I’ve mostly browsed to get ideas of new ones to try or even to dig samples back out to try again. But I am guilty of browsing for the highest rated ones first and shouldn’t do that – but then again I also pay a lot of attention to their 2 word descriptions so I can skip the reviews on big-time florals or “fruities” that I wouldn’t care about if they were rated a 6. The vast enjoyment related to my passion for perfume and majority of my knowledge has come from this great blog and several others.

sarah patton
18 years ago

I have really enjoyed the book and am fascinated by the reviews. It’s hard to read the negative comments on a favorite perfume but as a dutiful student I’m trying to understand where they’re coming from and it’s been an interesting read giving me lots of homework. Specific negative reviews that don’t lapse into hyperbole are helpful in getting me to understand what I’m sniffing. The problem is, of course, that the words fail much of the time and with a short, meanspirited review you don’t learn anything and with a long glowing one of a perfume you despise you cannot be persuaded. If I had been their editor I would have encouraged two separate voices and more dialog between them. The reviews of Beyond Paradise are very interesting because LT liked it as well as admired it and TS only admired it. Why not make this distinction with other perfumes and confront the issue of taste head on?

chanel22
18 years ago

I’m starting to really dig into The Guide. If this one leaves you hungry for more, Susan Irvine has a wonderful guide to parfum as well, in paperback with crisp reviews and lovely color photos. I prefer the later, truth be told. As for Luca’s latest, I am enjoying it and really appreciate the updates on reformulations. Even Must de Cartier hasn’t escaped it, in case you didn’t guess. The Guide gets better the more I read it and I am starting to get the overall gist of their angle. You can’t go by stars alone, you have to read the reviews. Two different reviews may both be given three stars and yet, one is said to be boring and the other is recommended. Go figure. I think this either has to do with originality of the creation or a compromise between Luca and Tania. I’d bet on the latter and wish they published separate books.

18 years ago

Here is the irony of all ironies with Flora Bella it smells like a more herbed cologne variation on D&G Light Blue. It is quite lovely no doubt, and here is where I think chemistry comes in D&G Light Blue becomes quite creamy on me much in the same way Flora Bella does on me. An argument for skin chemistry

sylvia
18 years ago
Reply to  March

it DOES!!! *gag* i have an ongoing vendetta against light blue and any of its incarnates. huge fan of the i love love bottle though…

Judith
18 years ago

When I get it together (and who knows when that will be) you can certainly try Gomma; I like it layered with Montale Rose Petals, myself. About TS, I am not really sure; I am mostly familiar with her blog-comments and her own blog: I always found her very witty there, but beyond that I’m uncertain. . . . You may very well be right, though. I think it would be difficult for anyone NOT to be influenced in this sort of situation, IYKWIM. And you are of course right about notes and all. Part of my carping simply reflects the fact that I had a different book in mind than they did.:d

Curly Judith (one of the 3 stooges above)
18 years ago
Reply to  Judith

This was supposed to be a reply to March’s reply to me. Boy, you really have to hit that “reply” button HARD to make it work!

nava
18 years ago

I literally laughed out loud when I read LT’s review of L’Artisan’s Vanilia. It is one of my all-time favorite scents, but unfortunately, I am unable to wear it due to some mysterious reaction. I re-test it periodically to see if maybe it will no longer induce the red itchies, but no such luck. My latest attempt was last week at Henri Bendel, and the crook of my elbow heated up like a ceramic cooktop. I’d like to hear LT explain that one.

I personally think his writing style is much more amusing than his opinions. 🙂

nava
18 years ago
Reply to  March

Hi March,

I generally avoid perfumes containing oakmoss (not one of my favorite notes), so I have no idea why Vanilia causes this reaction. I was able to wear it exclusively for a few months and then the reaction occured and has persisted – we’re talking 15 years now. Sometimes, I get reactions to “natural” perfumes such as Rich Hippie or Aftelier. Nothing a little Cortizone 10 can’t handle!

If I Could ask one thing of LT, it would be to break Vanilia down molecularly to figure out what the possible irritant might be. But in the meantime, I satisfy my vanilla jones with Organza Indecence, Indult Tihota and Guerlain Spriteuese Double Vanille. :d

nava
18 years ago
Reply to  March

Once it gets you, it hooks you forever.

A couple of summer options you might consider are Yosh Ginger Ciao and Hidden Cove by Majenty. Not straight vanillas, but both have that vanillic vibe and are very wearable in warmer weather.

sylvia
18 years ago
Reply to  nava

am one hundred percent smitten with ginger ciao and can zero percent afford it.

sylvia
18 years ago
Reply to  March

i think that’s a common sentiment. its the tester w/ the most missing at the store i first smelled it at

nava
18 years ago
Reply to  sylvia

My other Yosh favorite is the now discontinued La Contessa. Why she discontinued it is beyond me. 🙁

Gail S
18 years ago

Oh, man! I thought I had more time 🙁 Just got the book yesterday afternoon and have only had the time to look up the most important (to me) reviews. I’ve already heaved a big sigh of relief that two of what I feel will be my most enduring loves got five stars – L’Eau d’Hiver and Onda……sigh…..

Jamie
18 years ago

I did enjoy the book, but did take it with a grain of salt. It was interesting comparing my opinion (non-expert) to theirs expert) – but I too felt that there was something a little personal going on regarding the Mona di Orio fragrance critiques. So much so, that I didn’t find them credible. I’m now anxious to sample them.

As to chemistry – I firmly believe that fragrances can and do smell different on different people. For example, I had purchased a FB of Delrae Debut (unsniffed – dumb, I know….), and it was absolutely terrible on me. I found it a new home with a woman I work with. She came to work one day and I loved whatever fragrance she had on. Well, it was Debut, and it was totally different on her than on me.

The bottom line for me is that I have to like it and enjoy it. It doesn’t matter what their opinions are – but saying that, I still enjoyed the book.

Louise
18 years ago
Reply to  March

>:)

Dane
18 years ago

I thought it would be fun to read the comments about this book, until I saw how people (over)reacted on the various forums. ITS A BOOK. People are acting like someone proposed and wrote a new Bible!

Having said all that, I take it for nothing more than any review I read on a particular fragrance…I don’t think PerfumePosse.com would get a backlash if someone commented on how they didn’t care for something.

I agree with some, not with others…on the few mentioned above, I think Sarrasins deserved its 5-stars, and I think Marc Jacobs for Men deserved its 1.

The only disappointment I had in the book were the few missing fragrances I would have liked to read about – Feminite du Bois, Bal a Versailles, Duel & Mandragore, etc. etc.

Overall I found it very entertaining and will refer to it often when trying something new.

Dane
18 years ago
Reply to  March

Correct, I’m a guy. The boys on Basenotes are always upset if anything bad is said about Creed, but agree 100% on all the Creed assessments in the book as well.

Ah, so its the women who are buying MJ for Men! I was wondering what kept it on the market…figs & cheap musk is all I get out of it.

There was an insightful thread on POL regarding the ommissions and Dr. Turin welcomed the suggestions for the potential 2nd edition. Too bad the drama flared up all over the board and everyone took the book as a personal insult and forced Dr. Turin to leave completely. 🙁

Dane
18 years ago
Reply to  March

Ha…I suppose figs & cheap musk have their fans! I totally understand what you mean about feminine men’s scents being ironic, like Dior Homme. MJ missed that mark.

I sincerely hope that LT & TS didn’t take all the comments negatively, but I have a feeling they (he) did (from reading the responses). When people started commenting on their marriage & personal lives, it would be hard not to be insulted.

Anyway, I’m loving the book overall…even when I disagree. His 1992 guide was/is my ultimate reference book, and I’ve waited anxiously for this release. I think they did an excellent job and look forward to the 2nd edition (The Guide v. 1.2?).

The part I love most about perfume reviews is hearing insider-scoop on ingredients, synthetics, and history. I could care less if it got 5-stars or 1. I think its a shame that people don’t embrace it just for that reason alone!

Dane
18 years ago
Reply to  March

Egoiste is another perfect example…Insense as well. I love them all, but I mostly wear “women’s” scents anyway (don’t get me started on that!) I’m glad the guide continued the previous guide’s advice on men digging into the ladies scents and vice versa. Probably the best advice a man could get.

I couldn’t believe the personal comments people would make…SO inappropriate. I can believe that many of the Caron’s have undergone some reformulations, but I still like them!

Thanks for all the comments March…it must have taken your entire day to keep up with all these comments.

tricia
18 years ago

I read the Guide cover to cover and was left with the certainty that a serious perfumista was not its target market. Makes sense. Although I like to think that those of us who have actually read The Secret of Scent and have a deep love for the art of perfume are an increasingly significant constituancy, we are still relatively small in numbers compared to everyone else.

I learned nothing from the Guide. I found that it offered nothing new on any of the topics covered in the narrative sections. As for the perfume reviews, the pained attempts to make the reviews “clever” diminished these writers and was unhelpful to someone who was looking for a more nuanced and serious treatment of these scents. I agree with the statements above that too many words were devoted to tearing down the work of certain perfumers and to scents that the writers did not like. I suppose waxing “ironic” is easier than waxing poetic. These writers are better than that. I have to hold the editors and publishers responsible for some of the choices made – including the apparent commitment to glibness.

Nonetheless, if going on GMA and radio to promote the Guide leads to a new audience for perfume, good. I imagine a whole cadre of men and women intimidated by the many perfume offerings who would welcome an “authoritative” Guide which allows them entrance into the world of perfume without the initial missteps that are so easy to make if you rely only on the advice of the SA at the cosmetic or department store. I am actually pleased that someone thought there would be a mainstream market for a book about perfume. I just wish this book hadn’t sacrificed content for the “sound bite” approach to reviews.

I gave away my copy of the Guide. I found nothing in it to warrant a place in my library.

kathleen
18 years ago
Reply to  March

You have been doing that March. Right here. You, Patty and Lee. In the short time that I have been reading your posts I’ve tried niche fragrances that I’d never heard of and probably wouldn’t have and I’ve tried some classics that I also would not have tried if I hadn’t discovered the Perfume Posse. You’ve all opened up a whole new fragrance world to me and probably others who read these posts daily. 😡

Kim
18 years ago
Reply to  kathleen

whole-heartedly agree!! And many, many thanks for the guidance 😡