Old business: the winner of the New Girls samples is … Lilly! Contact evilauntieanita at gmail dot com. On to today’s review.
There are few certainties in life, but I think we can be reasonably sure I’m not the target demographic for Justin Bieber’s new-ish scent, SOMEDAY. I might suffer a few pangs of guilt if I lusted after JBiebs’ barely-legal bod, which I don’t. Now that he’s cut off his signature moppet-hair, I doubt I could pick him out of a lineup of similarly young, pretty boys. At any rate, he probably isn’t staying up late at night fretting over how SOMEDAY will be received by smart-mouthed perfume bloggers in the 40+ demographic (aka “almost dead”).
Here’s the scent blurbage from Sephora: “Justin Bieber’s debut fragrance, SOMEDAY, is full of the same energy, passion, and confidence that drove him to the top of the music charts. Featuring top notes of juicy mandarin, pear, and wild berries, a heart of creamy florals, and a base of warm vanilla and soft musk, the playful, flirty scent is anything but ordinary. SOMEDAY embodies his idea that we will one day change the world and make our own dreams come true. It’s more than just a fragrance—it’s an inspiring state-of-mind. Take your Justin Beiber experience past the music and beyond the performer—and experience a world of possibilities with SOMEDAY.”
Oh….kay. Justin, honey. Settle down, there. I think you’ve been drinking too much Red Bull. Curl up on the couch and tweet a few fans while Auntie March takes a gander at your new perfume.
Juicy mandarin, pear…. (pear is the new pink pepper, isn’t it?), berries, vanilla-musk. Dunno, Biebs, it sounds pretty ordinary to me. I want to mock the rest of your text about changing the world, and making dreams come true, and blah-di-blah, only: a) it’s not steamy copy about jailbait hookups, and thanks for that; and b) it’s not anywhere near as ridiculous as the niche-y copy I read, worthy of the Prix Au Faux; and c) okay, I find the grrrrrl-power message kind of sweet, actually, like an old issue of Young Miss magazine telling girls to be themselves, aim high, and dream big dreams. I have two teenage girls, and those are messages I can get behind.
The blooming-hearts bottle looks like a rip-off of Lola (Marc Jacobs, phone your lawyer), but it’s fun and flirty and cute. The heart-shaped charm comes off so you can hang it from your jeans, or give it 2 UR BFF 4EVAH.
The reviews in Sephora.com are mostly favorable, here’s a representative sample: It’s very fresh & clean, but flirty at the same time. A bunch of guys told me I smell really good every since I started wearing it! There’s also a number of reviews from moms and aunts saying they bought it for a kid who was delighted. Several reviews note (I think correctly) that it smells a bit like Juicy Couture’s Viva La Juicy, although I find SOMEDAY less sweet.
How does it smell? It smells fine. It’s not as nauseatingly sweet as Pink Sugar, not as fruital as I’d expect from those notes. It’s mostly a clean vanilla-musk without the signature Tampax-Fresh accord I get from some musks (like many of J-Lo’s), less masculine than Hilary Duff’s scent, which I really liked… you know what? I don’t want a bottle, but I’d rather wear it than about a third of the crap on the shelves at Sephora. I stuck it under the noses of the two household teenagers and they liked it. It wouldn’t kill me if they put it on first thing in the morning, and they wouldn’t go to school smelling like they were looking for some quick action in the stairwell. Of course the humor there is: once I told them it was J Biebs’ scent they wouldn’t touch it with a barge pole. At 17 and 15 they’ve already moved on, so I guess it’s tween territory.
Would I buy this for an eight-year-old, as one reviewer did? I guess, if she was dying for it, although I’d rather introduce her to the wonderful world o’perfumery with something that didn’t have a pop celebrity tie-in. Depending on the kid I’d go with some Demeters, because they’re fun, or Marc Jacobs’ Daisy, which is inoffensive and super-cute.
Have any of you bought perfume for a kid/tween/teen? What did you go with, and why? For what it’s worth – in my house, Diva’s enthralled with CB Burning Leaves and Dior Addict (I know, my bad), Enigma’s wearing the last of her MAC Honey LE, and nine-year-old Hecate smells like dirt and crayons. Naturally.
fragrance sample: Sephora