For those of us who grew up in the 80’s it’s hard to describe the impact that Madonna had on our culture. She sashayed out of the post-punk East Village scene with (according to critics) thin writing skills and a thinner voice but with a pitch-perfect take on what 80’s youth wanted to listen to, whether they were actually on the floor at Danceteria or sitting in their bedroom in Tuscaloosa and dreaming. Lace crop-tops, zodiac boots and rubber bracelets were seen on boys and girls across the country. She made music videos that were banned by MTV, famously rolled around the stage in a wedding dress singing “Like a Prayer” on the MTV music awards and generally played the media like a violin. She changed her image as often as necessary to keep the public engaged and had a frank sexuality that would have made Joan Crawford smile. Thirty years on she’s still pushing buttons.
Now she’s pushing perfume.
How does it smell? It’s a tuberose, sort of a Fracas-lite. But not so lite that it doesn’t have a touch of that rancid butter note that makes Fracas a love to some and a headache in a bottle to others. There’s jasmine and hyacinth and vanilla in there as well, and it made me think of adjectives that I don’t normally associate with the public image of Madge: sophisticated, smooth, classy..
Would I wear it? Right after I have my cone-bra re-blocked. In other words, no. Should you? I think it’s gorgeous. It’s at Macy’s (or as I like to call it, “The Land That Customer Service Forgot”) and looking at the mean amount of shelf space alloted to it, it will be at discounters by the end of summer. Which is really too bad. In the land of celeb scents, this one actually deserves a longer shelf life.
Apparently she’s still pushing buttons; ABC balked at airing the commercial, seen below (If it doesn’t show up click here; very mild NSFW)
$68 for 2.5 ounces, at Macy’s where I tested.