I have to write that Jo Malone is not a company that I have bought much of. Oh all right, I haven’t bought any of them. It’s not that I dislike them- I’ve been known to cruise by the display by the entrance to Neiman Marcus in Beverly Hills and try out a few and have friends who swear by them. It’s just that I like a little, well, more. I may be devoted to Lacoste shirts and topsiders and all other aspects of “quiet good taste” that my starchy New England upbringing inculcated into me, but in my scents, I like a little more, well. “oomph,” even if i wear only enough that I will be the one smelling it.
So I was surprised to see in a gift with purchase that Jo Malone was fronting an Oud. I suppose I should not have been since everybody and their great aunt Harriet have done something with Oud- it’s become the olfactory equivalent in the last few years of what sun-dried tomatoes were to the culinary world in the 80’s. Done and done to death.
But what surprised me is that I really like Jo Malone’s take on it. Being Jo Malone it’s not going to slap you across the face, but it’s a really nice scent. I like the juxtaposition of the citrus and the smoky, slightly oily oud accord. On me it doesn’t seem to do much else and the lasting power isn’t that great (about 3 hours) and at $180 for a 100ML bottle I don’t think I am going to be whipping out my credit card for it. But as an Oud introduction it is a nice start. Maybe an Oud gateway drug?
If you have a favorite Oud (or a favorite Jo Malone,) please let us know in the comments.
Image: Jo Malone. My sample was a gift with purchase of my Serge Lutens from Barney’s