Jo Malone is a house that for some reason always manages to fly under my personal radar. Which is odd since they one of the places they are in is Neiman Marcus in Beverly Hills, where there placement by the Wilshire Boulevard entrance means it is nigh unto impossible to ignore them. I’ve liked everything I smelled from them, but always seem to think that I already have soething in my cupboard that makes the purchase of their ware unnecessary.
They also seem to be big on being part of the gift-with-purchase beauty bags available quarterly, which is no bad thing. So, nestled in among the make-up samples I will give away was a small spray of Wild Bluebell.
According to Fragrantica, Wild Bluebell was introduced in 2011 as a “renovation of the house.” It doesn’t contain essence of actual bluebell (English bluebell apparently being endangered) but a synthesis of it along with lily of the valley, which is also synthesized (I don’t think they can tincture the actual flower.) The sweet flowers are tinged with just a touch of spicy clove and rich, shimmering jasmine and a base of a lovely skin musk.
I’m not sure I know what an actual bluebell smells like, but I am enjoying very much this composition. I don’t know if you’ve been following the news, but this past week Southern California has been in he grip of a ferocious heat wave, with some days temps hitting as high as 116 in the Hills of Beverly. Usually asking me to skip the cologne is like asking me to not wear pants- ain’t gonna happen. But in weather like this this sweet, summery concoction couldn’t be more refreshing if it were served with gin over shaved ice. The fact that it has some depth to it and lasting power is a big plus.
Wild Bluebell is sold all over the interwebs at various prices. I received my sample as a gift with purchase from Nordstrom, where it is $136 for 3.4 Ounces. Image: Jo Malone