Is Potato: Frites by Idaho (With Thanks to Musette)

A few weeks ago our own Musette, having scored a bottle of this, reviewed. She also wrote to me to let me know that she was sending a “squidge” for me to try. I was shocked to receive a spray bottle with a goodly amount- at least a couple of MLs. I don’t know it I’d like to be there when Musette is serving a “squidge” of cake. Oh who am I kidding, I’d love it.

She also wrote that I should review it, sooo…

I don’t think that being 1/2 Irish has anything to do with my fondness for potatoes, but I am a fan of them in their many forms and sub-genres. A giant baked Idaho, cracked open and slathered in butter and sour cream while still piping hot? Why, yes, please. One of those impossible puffed up soufflé things that Julia Child had only about a 75% success rate in cooking on her potato episode of The French Chef or one of those deep-fried potato baskets she had better luck with? With gusto. And maybe ketchup. Broasted wedges? Color me there. Curly fries? You betcha. Shoestrings? Sho’ nuff. Whipped, mashed, sautéed, stewed, whatever, I will take it and be happy.

But do I need to smell like a potato? Specifically like a Frite, perhaps the ultimate in what most people want in their spuds when served on a plate or in a basket?


Musette did pretty much cover in depth the reasoning behind this scent and the way they broke down the individual smell components of actual French Fries to come up with something that is like the “idea of French Fries.” No, it doesn’t smell like Vodka (and yes, Vodkas have distinct smells. So do snow and thunderstorms. Don’t question me.) It starts off smelling like a fryolator. An old one. One that hasn’t been used in a long time, but still has that slight miasma of tallow and crisco hanging around. “A La Recherché de Empty Calories Perdu”” if you’ll pardon the expression. It would be silly if they weren’t obviously serious: I’m sure the smell of this stage of the thing is exactly what the third shift at the local Astro Burger is furiously trying to wash out of their hair because they just cant face waking up to it.

Later it goes floral and starchy and.. oh who cares. It kind of reminded me of, in a way, the (long gone I think) Les Nez and their L’Antimatière which at the time caused a bit of consternation: some people were anosmic to it while some weren’t and just went “okay, and?”

Frite goes from “Why?” to “Okay, and?”

I certainly hope this isn’t going to be a trend: I don’t need the American Corn Growers Association dropping a new scent called “Eau de Pone” or the National Board of Beets coming out with “Borscht, Baby!”

I have no idea how much this costs, if and when they will sell it. My sample was given to me by Musette, who doubtless regrets her generosity. Photos are stolen from her post.

  • MizChris says:

    Does anyone remember ‘Liquid Karl?’ It smelled like a combination of freshly baked bread and spiced beer. R.I.P. Mr. Lagerfeld.

  • Musette says:


    They did this as a promotional perfume – nothing serious intended.

    I think the notion is fun but it’s definitely not something I would want to wear on the daily.

    But now you have me craving potatoes.

    You FIEND.


  • Dina C. says:

    Great fun, Tom! Thanks for taking one for the team. I love eating potatoes, too. Made baked ones just last night. They’re supposed to be full of potassium. At least, that’s what I tell myself every time I order fries!

  • AnnieA says:

    Was there a LE Pizza Hut scent a few years ago?

  • cinnamon says:

    This is profoundly amusing. I’m glad Musette insisted you review. Love curly fries, and you don’t see them much here. However, still prefer onion rings now. Will someone/something offer an onion/onion ring fragrance?

    • Tom says:

      You don’t see curly fries here much anymore, except at Jack in the Box. I think it was an 80’s thing.

      Onion rings are G. O. D.

  • Maya says:

    I’m with you all the way on potatoes. You forgot potato chips! French fry perfume though, no no no no noooooooo, well you get the idea.

    • Tom says:

      How could I have forgotten potato chips!

      Back in the day when I worked at Dean & Deluca we sold a brand of them (name I can’t remember) that were cooked in lard. Good lord were they good. We would put sample baskets out and they would fly off the shelves. I used to love telling slim, trendy, wheatgrass sucking SoHoites (and wannabees) that the “secret” was cooking them in lard. They would visibly blanch.

      • Maya says:

        Gotta love it! Remember when McDonald’s used lard for it’s fries. They were the best!

        • Tom says:

          Actually, I do!

          I was told that the thing with lard is that it can fry at higher temps so they are crispier and you’re eating far less grease. It’s like health food!

  • Portia says:

    Loved every word, and I too am a potato lover. So much so that my body now looks like one.
    Portia xx