Remember the olden days when a gift with purchase was something that was actually nice? Not something seemingly picked from the pile of leftovers from the SA’s taking the really good stuff and the good stuff they gave to the clients who spent real money? Yeah, so do I.
Remember with fondness the heady (literally) days of the ubiquitous fruity-floral? Where no rosebud or sprig of jasmine had a chance of standing on it’s own without being paired with lychee, cumquat, and/or raspberry, preferably ones that had sat in the hot mediterranean sun for too long? Yeah, neither do I.
So in a GWP for a minor Kiehl’s restock from Neiman Marcus was included a large carded sample (or to be more accurate, a large card containing a sample) of Xerjoff’s latest (I guess) Torino24.
I have heard of course about Xerjoff and according to Neiman Marcus there are a bunch of them including a few Torinos. If you have smelled them please do chime in with your thoughts.
Notes (from Fragrantica): Top notes are Mango, Bergamot, Mandarin and Plum; middle notes are Orange Blossom, Pink Lotus and Styrax; base notes are White Musk, Moss and Patchouli.
Apparently this is meant to evoke the memory of “that come with the friendly indoor tennis match for Xerjoff’s fourth year as Silver Partner for the Nitto ATP Finals in Turin” and “the rubbery core of the tennis ball that bounces off the indoor court to the wooden tennis racket in hand”. Yes, they wrote that. Now I have never opened a tennis ball so I don’t know how accurately they’ve gotten that down and I haven’t played tennis with a wood racquet since I used my mom’s when learning in the 70’s. (In the interest of full disclosure, this may have been the last time I played tennis, period.)
The opening for me is big, fruity, floral, and weirdly metallic. Like the friendly tennis match was played with Ginsu knives and citrus fruits. The poor flowers manage to fight their way briefly in before getting stomped down by some very unfriendly tennis shoes. After about 45 minutes the whole shebang sort of collapses into a conventional, if very nice, men’s scent.
I once rented a car and received not my compact but a minivan in a shade of beige so self-effacing I dubbed it “champagne inoffensive metallic.” That’s pretty much the drydown of this.
Torino24 ia available at Neiman Marcus at $230 for 1.7 ounce. It’s already available at discounters for much less. My sample was a gift with purchase from Neiman Marcus.
Tennis anyone?
Images: My iPhone, Pexels, Wikimedia Commons

Ooooh, let me DASH to the website to purchase!!!! Hahahahaha nope butttttttttt I am thisclose to buying some Juste Filthy because it’s glorious and I have you to thank for that, so THANK YOU.
PS Carolyn and Musette love it toooooooo
Well, then we can all be juste filthy together!
That makes me absurdly happy!
At the risk of sounding like a pervert, the brand name alone has always put me off. Never tried anything from this house.
Loved your post, Tom.
Ha! Patty literally called it “Jerksoff”
I am so glad to know it’s not just me…
Oh trust us, it’s a “great minds” thing.
Oh yes!
As she should! For many different reasons.
First thing I thought of when I saw it.
Tom, Sounds like Xerjoff scores love on this round of scent tennis. It certainly didn’t seem like you liked it. The last time I played tennis was a tennis unit in eighth grade PE. I was terrible at it. They tried to teach us how to play doubles. Hilarious results ensued.
I didn’t hate it, I just didn’t at the end see the point of it. Much like tennis.
I wasn’t allowed to play tennis as I played badminton for the school. The grip & actions are very different.
I have opened box fresh tennis ball cartons & it smells like fresh rubber. The balls for Wimbledon were made by Slazenger in Barnsley until the 80’s. The whole area stank of rubber.
I have a couple of the Casamorati range by Xerjoff but Xerjoff is way too close to Jerkoff in my head. Hence I never explored. That, the price & the early 2010’s “bros” lost my interest
Oh yes! That name! Utter turn off.
Thanks for saying what I was only hinting at.
That seems to be a theme here.
It’s funny since I don’t care for tennis but badminton I love. Weird.
And yeah, that name..
Only I have tried Torino 21 from this group and loved it. Torino 24 is on my try list and now I’m moving it up a few spots–big fruity floral? I’m in!
I hope you love it. Fruity florals just don’t do it for me but like Angel, on those for whom it works they are lovely.
I think Torino 21 is the most popular one. It’s a nice unisex citrusy herbal scent. For a long time I thought this was the only one and recently I found out there’s one for every year since 2021. Never tried the other ones and somehow I feel I didn’t miss anything.
Tennis…looked easier than it actually was so I gave up soon.
I just can’t see that price for a nice unisex citrussy herbal. There are so many that cover the same territory for less..
So, utterly meh. It was a fun post to read.
I do wonder with these things if whoever was testing on skin went ‘this is shite, but market it right and the masses will love it…’
Glad you liked it and yeah, I think that’s pretty much the key to marketing anything. What else would explain those 70’s Ford ads comparing the $4k Granada to the $20k Mercedes “uh, they’re both silver and they have wheels..”
This sounds ghastly and I’m DYING to try it, just so I can sneer at it Tom.
Portia xx
the sign of a TRUE perfumista! “Oooooh, sounds awful, must get a sample!!!” 😀
Been there, done that!!! 😉
yep. and wrote a review..
Has happened to me sooo many times. Even in the last few months.
I know, right?
No tennis for me. I tried but it’s not for me, either to play or to watch.
Xerjoff never really got too much interest from me. I’m not sure why. Maybe there were just too many of them. I did try Irisss, (created in 2008) – how could I not. That was the only other iris perfume I loved. SL Iris Silver Mist is cold. Irisss is warm. Xerjoff reformulated Irisss. I did know a place that had an original bottle of Irisss for sale several years ago for $725 and it sold.
I never really got watching sports. “Let me sit here in the stands (or on the sofa) watching a bunch of very fit people being paid a fortune to run back and forth while I raise my cholesterol with fatty snacks, beer, and lethargy. And my blood pressure by being over-invested in the outcome.
When they could be invested in far more important things like who will do the next Malle or what colors the iPhone 17 will be?
lolololol Great responses to both parts!
Tom, Tom, Tom. Your review is undoubtably better than the product. Thank you!
Thank you! And nice to have you back!