AMOUAGE RAISES US$150,000 FOR PIONEERING RESEARCH STUDY TO BENEFIT PEOPLE LIVING WITH HIV/AIDS IN OMAN
The House of Amouage is pleased to announce that it has raised US$ 150,000 which will be donated to the Ministry of Health in the Sultanate of Oman for the implementation of a ground-breaking HIV/AIDS study amongst injecting drug users. Representing 50 percent of the annual worldwide sales generated by a specially crafted fragrance “Opus IV”, the proceeds will contribute to the efforts of the National AIDS Program in effectively monitoring the HIV epidemic and assessing the need for response to HIV along with other sexually transmitted infections, including hepatitis.
Oman, the birthplace of Amouage, reported the first case of HIV/AIDS in 1984 and since then has been observing a rising trend. In the last ten years alone, approximately 100 new cases have been reported each year, which is a relatively high figure for a low prevalence country.
“Opus IV is our contribution to raising global awareness on this growing epidemic, which today remains one of the world’s most pressing public health matters,” said Christopher Chong, Amouage Creative Director and the man behind the inspiring creation that was designed to instill knowledge and empowerment to spread a positive message.
“The socio-behavioral study that will be implemented by the Ministry of Health is the first of its kind amongst high risk groups, and we are incredibly humbled and grateful for the overwhelming support from our customers and partners whom without, this would never be possible.”
Chong explained that key findings will be published in a scientific journal within six months after completion of the study, which will help shape the prevention and control services available for people living with HIV/AIDS in Oman.
Opus IV is part of Amouage’s Library Collection that is inspired by the knowledge and experience drawn from the art of living. The fragrance opens with luminous notes of Lemon, Mandarin and Grapefruit with a warm and spicy mantle of Coriander Oil. The heart is characterized by the sharp and exotic Elemi Oil, Cardamon and Cumin that pervades to a sweet blend of Rose Berries, Rose and vibrant Violet Leaves. The inventive fragrance finishes with woody and smoky undertones of Labdanum, Frankincense and Musk.
Normally the Posse doesn’t ‘do’ Press Releases as a post but this is one of those wonderful exceptions. We are honored to announce this information – HIV/AIDS is still a huge issue in our world, especially amongst injecting drug users, with long-reaching consequences. Our congratulations and appreciation to the redoutable Christopher Chong for spearheading this fragrance and this event to help raise awareness. We are so honoured to be able to be a part of this groundbreaking event and applaud the Sultanate of Oman for allowing this initiative to move forward.
Amouage has also chosen the Posse to host an incredible giveaway to mark this milestone. A 100ml bottle of Amouage Opus IV will be sent to one lucky commenter. Leave a comment letting me know your favorite Amouage fragrance …or, if you’ve never tried an Amouage scent, which one sounds most intriguing to you. For myself, I confess to having given the Library Collection short shrift. And that was dumb. There are some exquisite compositions therein. I’m currently parsing Opus III, to great delight!
Draw will be open until midnight CST, 21December (for all you Cinderellas and Cinderfellas). The winner will be chosen via random.org.