I heard of Detchema waaaay back in the 70’s when I read “Rosemary’s Baby” where it’s a major plot point (spoilers ahead for the three of you who never read the book, saw the movie, or have been outside)
Rosemary Woodhouse is a nice married girl who is going through a difficult pregnancy. She has unexplained pains, awful dreams, and begins to suspect that something is terribly, terribly wrong. One of the major twists is an innocent visit to her doctor (that her slightly too-helpful neighbors got her to see) that reinforcers her fear that perhaps there is a conspiracy of some sort against her and her baby, and that it may be far bigger than she thought.
“That smells nice,” Miss Lark Said, sniffing in Rosemary’s direction. “What is it?”
“It’s called ‘Detchema,'” Rosemary said.
“It’s a big improvement over your regular, if you don’t mind me saying.”
“That wasn’t a cologne,” Rosemary said. “It was a good luck charm. I threw it away”
“Good,” Miss Lark said. “Maybe the Doctor will follow your example”
Miss Lark then explains that sometimes the Doctor comes in smelling of the same good luck charm that Rosemary used to wear, a good luck charm given to her by her too-helpful neighbors. A good luck charm they had previously given to a girl in their care who suddenly committed suicide. A good luck charm filled with Tannis root, a bitter smelling herb that plays a big part in the plot of the book (and movie.)
Tannis root is, of course, a complete fiction. It was made up by Ira Levin. Detchema however is a real scent. It was created by Revillon (the furrier I believe) in 1953 and has the following notes (from fragrantica):
Top notes are Aldehydes, Hyacinth, Peach, Bergamot and Neroli
Middle notes are Carnation, Rose, Jasmine, Ylang-Ylang and Lily-of-the-Valley
Base notes are Orris Root, Sandalwood, Leather, Musk, Amber, Vetiver and Tonka Bean.
It also isn’t what I would have expected Rosemary to choose, at least the Rosemary played by Mia Farrow. That Rosemary seems so up-to-the-minute with her peds and Pucci prints and Vidal Sassoon haircut. I would have thought Caleche or Diorling, but upon sniffing it, it makes sense. Detchema does have the sparkly notes of aldehydes, peach, and neroli but then goes into comforting with the hyacinth, peach and lily before just settling into plush luxury of the drydown, which is like snuggling into an expensive fur coat. When thinking about it, I know when I am feeling stressed I don’t necessarily reach for the avant-garde or the light-and-fluffy. Sometimes I need the luxurious comfort of a Spiriteuse Double Vanille or the “Fu#$ with me and find out” armor of a Mitsouko. Detchema would be current enough in 1966 to still be relevant but as a “new look” era scent still retro and establishment enough to be comforting to a young woman in 1960’s New York (the “Is God Dead” era) facing a troubled marriage and a troubling pregnancy.
Is it good? Sure. It’s kind of the epitome of Quiet Good Taste. It’s not loud, it’s not showy; while feminine it also seems kind of, well, stalwart is the word that comes to mind, which may be why Ira Levin chose it for Rosemary. Do I need this? Nope. It’s very pretty but frankly my interest kind of began and ended with the mention in the book (which I highly recommend- both the book and the movie. Just not the sequels, literary or cinematic.) Do you? I got my deluxe spray thingy off eBay for like $6. Of course I have no idea whether this has any resemblance at all to the original. If you have any info to add please do so in the comments.
My bottle (pictured) was purchased off eBay. Photos are mine, and Wikimedia Commons.
There is a new adaptation coming out with Julia Garner and Dianne Wiest. The trailer looks intriguing but I need another streaming service like a hole in the head https://variety.com/2024/film/news/apartment-7a-trailer-rosemarys-baby-prequel-julia-garner-dianne-wiest-1236090553/
Doesn’t really make me want to subscribe to Paramount+.
Hey Tom,
I never saw Rosemary’s Baby. Not sure I want to, it sounds roundly terrifying and I’m a cinematic pussy.
Detchema on the other hand sounds gorgeous.
Portia xx
It’s more creepy than scary. And quite funny.
Oh!! I read the book when it first came out – and I remember a friend of my grandmother taking the book away from me… my grandmother called my mother, saying the lady (a church friend) thought it was Satanic. My mother then gave my grandmother a very … SPECIFIC… piece of advice, involving giving the book back to me and, if she ever wanted to spend time with me EVAH again, to never, EVAH do that again. Evah.
It was a terrifying, fabulous book. I don’t remember a lot about the film – but I remember the novel.
I also remember the ginormous SweeTarts I was sucking on, that Summer, whilst reading RB. About palm size, they were fabulously, furiously rough, both on the tongue and probably on the liver (all that citric acid, don’tchaknow)
Oh how I love SweeTarts! I think they were responsible for every cavity I ever got..
The novel is brilliant. The sequel, not so much.
It’s your turn to give me a lemming, Tom. It may be stalwart, but that list of notes sounds great to me! I’m all about well-behaved vintage ladylike scents. I went right over to ebay and snapped up one of those perfume pens too. I’m one of those three people who never read or saw Rosemary’s Baby, so thanks for the synopsis. It saves me from having nightmares. I don’t like horror movies. Of course I’ve heard of it though. Love your posts!
It’s really good and not scary, just creepy. And quite funny. Ruth Gordon is a hoot upstaging everybody. There’s a scene where Rosemary and her husband go to her and her husband’s apartment for dinner early in the movie and Ruth serves cake for dessert, which she does everything but snort in order to upstage Sidney Blackmer.
Whenever I get too weird about my waning looks I always think of (and hope I channel) Ruth Gordon. There’s a
‘you’re sh!tting me, right ?? …getthef*c%outtahere!!!’ look about her ,always,that is so inspiring.
I love her. She always looks like she’s having a blast in whatever she’s in, whether it’s this, “Harold and Maude”, or the Columbo she did.
Although I did root for her to rise up and pound the brains out of icky, gooey Mrs. Marrable when she had the chance in “What Ever Happened to Aunt Alice”
I’d heard of it but have never smelled it … people are strange, something about the name is unappealing to me? Lots of harsh consonants. Although it does sound wildly sophisticated and pretty wonderful tbh.
It is s bizarre name. And a bizarre ad campaign- I couldn’t put up one of the ads since we are careful to use free stuff, but it was something like “for the fur bearing members of the species.” Huh?
There’s something about the name that I don’t like either. I don’t know if it’s the consonants though, but could be – simply the sound of the word???
Vetch, retch, lecher … it’s not a glorious sound in English.
it was apparently “derived from a Tibetan word meaning ‘that which gives pleasure'”
I guess Eau de Yak didn’t sounds as nice.
LOL! I think I might like Eau de Yak more. It makes me laugh!……..Bet if you tell some people that you’re wearing Eau de Yaaak with enough panache, you could sometimes pull it off. lol.
Ha! If you drew it it might work “yaaaahhhk”
“retch ” comes to mind. Onomatopoetic, yes?
Yes.
Also kind of makes me think “wretched”
OMG, onomatopoetic name indeed. Here’s hoping the perfume is as mahvelous as it has been fun.
I can’t wait to hear..
Alas, I never made it through either the book or the film. I am not a Mia Farrow fan. I did attend the same secondary school as Ira Levin’s son …. Detchema sounds gloriously old school.
Mia can be a bit much. And she isn’t at all the way Ira describes Rosemary (in the book she’s a healthy midwestern girl) But on the whole it works and I like it for the second leads- Ruth Gordon, Sidney Blackmer, Maurice Evans, and Patsy Kelly.
Detchema is wonderfully old school.
I saw the movie, but my interest in Detchema came just now when I read the top notes. And it’s vintage. So I went and checked it out. Then I went to eBay. Price convinced me to just buy it. Now I have a mini bottle (parfum) in the black piano box coming to me. I did read that the red box is a reformulated one.
Ah, good to know. I hope you’ll let us know what it’s like.