Hey there Posse Peeps. Jul et Mad Paris came into our lives in 2012. It was the year I started blogging properly. The last couple of years they fell off my radar. Having bought the newest 2021 Pekji releases from Fragrance and Art recently, they arrived with a sample goodie bag. Inside was a carded sample of Jul et Mad 2017 release Bella Donna. YAY! Excellent name, so evocative of enticement and poison. I don’t know why I didn’t smell it when it launched. I thought we could try it together today.
Bella Donna by Jul et Mad Paris 2017
Fragrantica gives these featured accords:
Top: Mulberry, Ginger, Bergamot
Heart: Jasmine, Ylang-Ylang, Magnolia, Orris, May Rose
Base: Benzoin, Sandalwood, Labdanum, Musk, Opoponax
Jul et Mad initial trio of Amour de Palazzo, Stilettos on Lex and Terrasse à St-Germain were heralded as a new high in niche. That the pair, Jul et Mad, were also double gorgeous didn’t hurt their cause too. 2014s Aqua Sextius was one of the earliest reinventions of the freshie for a unisex niche audience, to be worn by more than the gym and suit bros. 2019 they sent a Press Mini of their warm, cozy haze Stairway to Heaven which I reviewed here on Posse.
So what am I smelling? The Bella Donna opening is spicy ylang/jasmine buttery, cool green and breathy. While yes this is a tropical floral it’s way more. Given added cream from sandalwood, the resinous base is slightly dark. A fragrance of this style is interesting to smell without lashings of vanilla to warm and sweeten it up. That leaves a lovely hole that gets filled with lashings of stems, juicy white florals and a supporting bouquet. This is all your favourite white florals with a twist that makes it intriguing to my nose for hours. Bloody hell, and I thought the collection had enough BWFs, nope, I think it needs one more.
If vanilla/amber sweet endings of BWFs are anathema and you’re looking to find a more sophisticated, luxurious smelling contender then Bella Donna could be it.
Does it sound like you might?