Celebrating the opening of Tom Ford’s new boutique on Rodeo Drive, Lavender Palm is his ode to all things Los Angeles.
I don’t know why lavender in particular would evoke LA for Mr. Ford, unless the fact that it and rosemary are sort of the go-to plants garden designers have been using here for the past 20 years. So much so that they’re kind of the Pasta Salad of the gardening world. Not that I don’t like lavender; scents like Andy Tauers Reverie au Jardin, Vero Kerns kiki or Roxana Illuminated Perfumes Vera all star the note (and the latter is actually made in Los Angeles) and are all big favorites of mine. 3eme Homme de Caron is an older lavender scent that does fascinating things with the note and can be had online for around $40. There are also perfumes that were created for and dedicated to Los Angeles, such as Le Labo Musc 25, Mulholland, created by LA area resident Keiko Mecheri, or Roxana Illuminated Perfumes Chapparal. They’re scents that while totally different, capture some of the spirit of the city of the Angels.
Then there’s this.
I do like some of Tom Ford’s scents, and appreciate that he does some that are pretty out there. He’s clearly not afraid to create something memorable that will challenge the usual department store shoppers. I wonder why he didn’t this time. It’s a rather pedestrian little thing, with lavender, citrus and vetiver. On me it was undetectable after three hours.
I usually don’t ask about price until I’ve tried the juice, so it doesn’t color my perceptions. I’m glad I did, since I just checked with the boutique to confirm what a commenter on Now Smell This wrote: the 50ML bottle is $250, while the 250ML is a whopping $950, which takes this from “meh” to “are you on crack?”
Sorry, but at the price point Mr. Ford should be dropping in to personally spritz me with it, and tell me I’m pretty..
Tested at the boutique.