New Tauer Fragrance, fragrance films, a very cool project – Patty

Today I want to give you guys an overview on a very cool new Tauer project that I hope you’ll follow. There will be six parts to it, hosted on different fragrance blogs, and most or all of them will have samples of the new Tauer fragrance associated with this – Miriam – to give away. So yeah!!!!!! I’m going to pull a little from what Andy has described about this project directly just so I don’t get the details wrong:

“Perfumer Andy Tauer and filmmaker Brian Pera announce the launch of a ten year collaboration between the arts of film and perfume in October with a new line of fragrances, Tableau de Parfums, and the series Woman’s Picture, an ongoing collection of short films which inspire these scents.  The Tableau fragrances are packaged with the films and accompanying novelettes inspired by the principal characters of the series.

Miriam, the first fragrance of the Tableau de Parfums line, reaches back in time. It is a fragrance inspired by the first episodic short of Woman’s Picture, featuring Ann Magnuson in the title role, which gives life to a character in the middle of a storm of memories and an uncertain future. The Woman’s Picture series and Tableau de Parfums focus on perfume and memories: To celebrate the launch of the projects, Brian Pera conducted filmed interviews with women involving their childhood memories of the perfumes their mothers and grandmothers wore.  These will be broadcast over the months of September and October on this blog and others.

Please consult the list of participating blogs below for related upcoming features involving the launch of the Tableau de Parfums line and the Woman’s Picture Film Series. After an introduction by Andy Tauer on September 1 at Perfume Shrine, the interviews premiere weekly as follows:

September 7: Persolaise
September 14: Olfactorama
September 21: Perfume Smellin’ Things
September 28: The Non-Blonde
October 5: Perfume Posse

Check periodically on these sites and on http://perfumeshrine.blogspot.com during the month of September and the first few weeks of October for other related content, such as interviews with Andy Tauer, filmmaker Brian Pera, and cast members of the Woman’s Picture series, including Ann Magnuson, Calpernia Addams, and Amy Lavere.  These events conclude with the premiere, the third week of October, of the short film MIRIAM and its companion prequel, ROSE, on evelynavenue.com.

Miriam eau de parfum launches October 7 at the Scentbar in Los Angeles. On October 6th, several of the Woman’s Picture shorts, including MIRIAM, will screen at the Royal T gallery in Los Angeles as part of the Getty’s Pacific Standard Time event.”

Six blogs will present a series of interviews with with women about their childhood memories of the perfumes their mothers and grandmothers wore.  The schedule of who has what and when is below:

We will link to each blog on the day they present so you don’t forget to visit!

18 Comments

  1. Amazing! Hats off to Andy, Brian Pera, the participating blogs and LA sponsors! Also thanks for arranging to post the links here, which will make it easier to find everything. This sounds so interesting!

  2. No offense, but does anyone but me think this is making liking perfume too much work?

    • I see what you mean in that it feels more like “perfume as concept” than “perfume as that stuff that smells good”. The project sounds very interesting, and is no more of a marketing shtick than anything Chanel does, I suppose.

      • Does it make a difference that the film came first, not the perfume? In other words, the film is not a glorified commercial for the perfume. Brian is a filmmaker who happens to love perfume (or maybe a perfume lover who happens to make movies).

    • As with anything, there are different levels of ‘liking’. Some of us (like me) just like to smell perfume (and occasionally write about it ). Others have made the study of it their life’s work (or a really focused hobby). All approaches are legitimate, imo

      xo >-)

      • Well, soneone has to make it their life’s work or we wouldnt have all these cool ‘fumes. For me, just wake me when the scent is available!

  3. I read this post right after I woke up, and wondered if I was still dreaming. Was a fantastically interesting and strange project. I wish they were holding screenings here in NYC.

  4. VERY cool! This is the most innovative idea in perfumery that I’ve seen! Andy sure seems to be an inspired perfumer.

  5. Andy and Brian –

    Congratulations on this intriguing project! Looking forward to reading the posts!

    xo >-)

  6. I love the retro feel to this. I hope it lets the perfume houses realize that there are plenty of women out there who don’t want the “candied-sugared-melon-fruity-water-crap” that is constantly being peddled on the mass market. Thank God for us, ladies and gents. Without the stalwart bastion of the current perfumistas and perfumistos, I’d fear for the next generation.

    ;)

  7. This is so exciting! I LOVE Ann Magnuson – my husband and I have seen her in concert when we lived in PDX and also have a few of her albums. I look forward to learning more and seeing the films! Cool – thanks for the tip.

  8. This is such a great idea- I love associations between different art forms/mediums..Now, I need to plan multiple trips to LA..

  9. I can’t wait for this project. I love learning about the inspiration behind any type of artistic endeavor- be it film or perfumery.

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