Hi there Posse. Recently I introduced you all to a new business called American Perfumer. The name says it all. Independent Artisan American Perfumers being put on display so you can find a large selection of them in one spot. Genius! From that initial post I was inspired to meet some of the people behind the perfume brands that are for sale at American Perfumer. They all get the same 10 questions so we can see how they differ and how they are similar. After I will give you a quick review of one or two of their perfumes. Today let’s meet Sarah of Sarah Horowitz Parfums
Sarah Horowitz Parfums: American Perfumer Interviews
What do you recall of your families fragrances as you grew up?
SO much. For the women, it was all about the Oriental fragrances. My grandmother wore Youth Dew; I can still see that hour glass shaped bottle with the gold sash around its wait, and smell the deep, amber-y warmth of her. Mum wore Shalimar – and to this day if I smell it, it brings me back to being 8 years old, watching in awe as she got ready to out with my Dad. My Father smoked a pipe – and how I hated that he smoked, and how I LOVED the smell of it, the scent of his vanilla or cherry tobacco always made me feel safe.
Where is your dream vacation spot?
I have 2 – I have never been to Hawaii, although I have interpreted it countless times in a bottle with my clients as they recount their favorite moments. I am told the air is perfumed there, and I am dying to experience it myself. The second is Tuscany… I love all things Italian.
How do you like to start your day?
Sleep in, coffee in bed with my husband, reading a good book, kids HOME. Pretty simple?.
Tell us about your life, family, business or career before perfume?
Hard to remember a ‘before perfume’ as this craft found me when I was 18 – but my life an family before it was pretty typical Long Island girl. My parents, brother and I are very close, and we spent time with my aunts uncles and cousins quite a bit. LOVED going into the City, where all cool things happened in my teen aged mind. Even then I wanted to move to California. I wanted to be an actress when I was little… oh how times change!
How did you find yourself in perfumery?
I found Perfumery while I was a freshman at Emerson in Boston. I was walking on Newbury Street in between classes, and I stopped into a store called Essence that made custom fragrances using fragrance and essential oils. Enya was playing, crystals were laced around the bottles on the bar, and I was asked if I wanted to be anointed. It was my life before that day, and my life after that day. I was engulfed in this new world, the sensuality of it, the intimate nature of it – It has never left me.
What is your favourite perfume note and why?
This is going to sound SO basic… but I love Vanilla. I do – I love it. Love it with patchouli, with oakmoss, with musk and amber and sandalwood. I think it adds warmth and depth and a hint of sensuality, and I just love it.
How did you decide on your companies name, what is its relevance?
OK this is funny. Today, my business name is Sarah Horowtiz Parfums – my name. BUT -this is actually a d.b.a. that I have been using for the last 10 years – my actual business name that I founded my company with in 1994 and is still officially on al my paperwork, is Creative Scentualization, Inc. I named it when I was 24 after the book from Shakti Gawain called Creative Visualization, which spoke of the concept of creating your reality through meditation and visualization. Fully believeing then – and now – that scent is a key component to this, that it can be a took of self-remembrance, and can assist you in creating and expressing yourself in the reality you chose to create. Essentially, no one could spell it, and it was a bit to complicated – my name became more straightforward – so there ya go?.
What was the last novel or biography you read (current if appropriate)?
The last novel I read is called Into The Water by Paula Hawkins. It was beautiful and sad and complicated and centered around women, both past and present. I am currently re-reading an old Stephen King, because, well, its like comfort food and I love him.
Hypothetically: If you had to pick a Signature Perfume that you didn’t create, what and why?
When I was a teenager I wore Coco by Chanel and oved it. But today, If I had to pick a signature, it would be Serge Lutens Ambre Sultan. I just love its velvety smoothness. And I just realized – it brings me back to my matriarchs… perhaps the amber note reminds me of the glamour of my grandmother and mother when they were getting ready to go out into a more sophisticated world a little girl could only imagine.
Who are your fragrant heroes?
Cleopatra for being obsessed with fragrance and soaking her sails of her battle ships with rosewater so her sailors would smell her whenever the wind blew and think she was watching them, as well as to announce her arrival before she would appear, Mandy Aftel for paving the road, and Anette Green for revolutionizing the way American women wear fragrance today by coining the phrase Fragrance Wardrobe.
Thanks Sarah for letting us see a little into your head and heart.
You can buy Sarah Horowitz Parfums at American Perfumer
Hereafter by Sarah Horowitz Parfums
Who knew that heaven would be a tropical paradise, filled with flowers, vanilla coconut and fluffy, puffy, powdery clouds? Well, it was Sarah Horowitz that first discovered this truth and made it into a sensual, elegant fragrance. Even Scott thinks it’s nice (hard crowd) and I agree. Dry down is delightfully bro.
Origin Story by Sarah Horowitz Parfums
First whiff is of sweet bedhead surrounded by a sharp blackcurrant and white flowers.A couple of minutes in and we are finding it very old school French perfumery done in a 21st century style. The resins and vanilla keep it sweet but not saccharine or bakery. It is the smell of clean humanity in fresh sheets, cuddling. Scott is creaming his panties, quite literally in front of me. I will need surgery to remove the image. He is reminder heavily of MFK APLS. Both Scott and my personal favourite.
The Now by Sarah Horowitz Parfums
Crisp, green citrus, like zest with the dry ache of tea. On Scott there is a real lean towards a coffeed amber, his hairy, manly skin throws a much more human/animal scent. I get way more fig and the citrus is crisper. and my musks seem laundry clean.
Portia also writes for Australian Perfume Junkies
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Portia you are a ROCKSTAR! Thank you so much for including me – I remember meeting you years ago in sunny California and anointing you with Perfect Coconut Milk. I truly appreciate you sharing my passion with our fragrance family – please come visit when you can! xoxox
YAY! Great to see you here.
That was on the ScentSation Bus Tour back in 2014! Can you believe it was nearly 5 years ago? Beauty Habit had you in and I swooned when I smelled Perfect Coconut Milk.
We’ll be back in the USA one day, fingers crossed.
Perfect Veil will always be a staple of my perfume wardrobe. Love her creations! Hereafter sounds quite promising, so I am investigating. Samples on her website for this collection are $2.50 each, appear to be 1ml vials with $3.50 flat shipping in the US.
I love hearing that Veil is a staple in your fragrance wardrobe! It was designed to be the perfect layering piece; this makes me so happy:-)
Those samples are excellent value, eh? I bet you’ll smell absolutely fabulous in Hereafter Verbenaluvvr.
Portia – Thanks so much for featuring the wonderful Sarah Horowitz. Sarah is as lovely as her perfumes and is a true pioneer in American Perfumery.
Dave – AMERICAN PERFUMER
So nice to see you here at Perfume Posse. Congratulations on your store. Wishing you so much success bringing together the American Indie Perfumers.
Available on her website, Sarah Horowitz Parfums!
Great post Portia! I love reading about people’s scent memories, and Sarah sounds lovely. I immediately went online to look for samples of her fragrances that you reviewed, and don’t see them on American Perfumer site sadly.
I really enjoy your interviews with perfumers!
Ahhhh, bugger. Sorry about that.
So happy you’re enjoying these mini interviews Kathleen. Sarah is so gorgeous, I bet you’d love her too.
Sarah Horowitz Parfums has samplers including a sampler flight of all of her fragrances!
I love American Perfumers website and concept of independent, creative perfumers. Maybe one day you will interview Shelley Waddington founder of En Voyage (I’m a fan). Her perfumes Zelda, Figa, Frida are all so gorgeous, as well as Zoologist Civet.
Shelly is one of our Interviews coming up Kathleen. I can’t wait to read her answers and then share them with you.
Yay! I’m very much looking forward to that interview! I love that you are interviewing these talented perfumers. I really enjoy hearing about their history, how they started in the fragrance world, and what inspires them. It makes the process of experiencing their perfumes more meaningful.
Way back in the day when Sarah’s company was still called Creative Scentualizations she created a customized scent for me based on a very long letter that I wrote….it was grapefruit, lilac and sandalwood among other notes. (wonder if she still has the recipe- LOL!) Even in those days I knew she was a talented perfumer. i had all of her other fragrances back then as well…Perfect Nectar, Perfect Veil, Perfect Vanilla, etc , etc.
Her new creations sound divine! I am equally as excited as Tara about the APLS similarity!
Great post ,P! Hope to see many more of these. and hopefully one day you will showcase Diane St. Clair 🙂
WOW! That is a great story Brigitte,
I’ve been smelling the Diane St Claire fragrances you sent me. They arrived Tuesday. THANK YOU!
BRIGITTE!!! Of course I still have your formula! I love that you remember it:-)
OMG!!!! I am going to have to contact you!!!!!
These perfunes sound very interesting.
They are Matty,
Sarah does good scent.
APLS? (ears perk up). I need to try that!
Not exactly the same but definite references.