L’Amour Mere is a project that was created by actress Natasha Gregson Wagner in memory of her mother, Natalie Wood. Now I have been a fan of both for years so I purchased the set of samples and promptly let them sit. Because, well, what if I hated them? It isn’t like Gregson Wagner is Givaudon, she is obviously doing this as a project to celebrate the memory of her mother in a very personal way. On the other hand she isn’t (as far as I know) whipping these up in her kitchen either. So the box has been sitting there, staring balefully at me. Or would be if a box could stare.

By Jack Mitchell, CC BY-SA 4.0,
You can read the story behind the scents here and I won’t comment upon it other than to state that both she and her mom are clearly people like us: Ms. Wood apparently preferred Jungle Gardenia and lots of it, which makes me love her, if possible, even more. Ms. Gregson Wagner seems to be someone who enjoys scent in the way that we fume heads can understand: the scent of flowers, church incense, honey in herb tea. How everyday smells can transport and comfort, and even be bittersweet.
But rather than bore you with my petty ramblings lets get onto the juice.
C Love is a rose scent. A pure one and just the way I like rose scents to be. Slightly retro, with a big cabbage rose accord that seems to have fallen out of fashion these days. It’s not paired with cumin or motor oil or anything else that makes is “edgy.” It is a big rose that eventually becomes a perfect simulacrum of a rose garden. Like smelling the roses through an open window then in the garden where you smell the sunny air and the green leaves and the earth. It’s not as photorealistic as something like a Chris Brosius scent and that’s fine. It’s just lovely, and that’s enough.
Lyublyu is another garden, this time in the South of France, where she visited her grandmother. It’s honeysuckle and jasmine and neroli. The initial opening is as big as C Love, this time with those big white flowers with a decent helping of that white flower rot that I loved so much in Fermez tes Yeux. (which is nowhere to be found and which I kick myself I didn’t hock a kidney to purchase) Luckily for most people that initial opening is brief and quickly becomes more incense and smoke and ends with a creamy sandalwood. I could use up the sample just replaying the opening. But if you lean in close even into the drydown that sly, very human scent of those innocent white flowers is there. A winner.
Natalie is the one that (clearly) she named after her mother and is based upon her mother’s favorite scent, gardenia. Many scents lean into the lush aspects of the flowers but this one starts surprisingly fresh and almost soapy. More like an old-fashioned men’s scent than what you think a gardenia scent would be. The gardenia doesn’t show up on me until well into the development. When it does it leans into the green and slightly earthy aspect of the flower rather than defaulting to coconutty lushness or Femme Fatale strength of something like Gardénia de Robert Piguet. Of the three it’s probably the most unisex and everyday wearable without triggering office bans.

Natalie Wood & Natasha Gregson Wagner in 1973
All of these three are clearly very personal and very well thought out, balancing memory and modernity very well. I know that there are people who are going to carp about a wealthy actress doing a scent line, but I am not one of them. Especially when they are this good, and especially when I spend most of a post mining my own paltry memories to pad out a review.
All of these are $175 for 50ML of EDP, which these days is almost free. I purchased my $30 sample set from their website.
Have you tried any of these? Interested? Let’s discuss in the comments.
Images: My iPhone, Pexels, Wikimedia Commons.

Tom and anyone else who may be interested – I emailed L’Amour Mere about samples and here is their reply –
“Yes, we are restocking the samples but we may not have them until January. We wont have samples of the rollerballs bc they are the same scents as the larger size. The only difference is that the rollerballs are made with oil instead of alcohol.”
Interesting that I emailed at 12:16am and got the reply 12:20am. Auto AI reply?
IDK but I might need to get samples of the oils to try those too.
Brava on the detective work!
🙂
The way you describe C Love as a pure, slightly retro cabbage rose with no cumin or motor oil to make it edgy is really appealing. It sounds like it goes from a big rose to a whole garden, with the green leaves and earth. I’m curious whether you’d say it reads as a daytime rose or more of an evening one, and how it compares to other classic-style roses you’ve tried?
Its classic, daytime, bright sunlight rose. The kind that isn’t used so often anymore. I love it.
The initial blast of Lyublyu sounds amazing! I love the phrase “white flower rot”, reminds me of the opening of Amoureuse perfume – one of my most favorite perfumes. I wonder what the oils smell like!
I’d love to try the oils. I find oils bath mite and amplify scents. You cont get the initial alcohol borne fireworks but it doesn’t fade as much either.
These sound very interesting — I will watch and see if the samples come back! Thanks for the background and the review, Tom.
I hope they come back too..
GAH! Now I want them ALLLLLLL Tom.
Fortunately this month funds are at paucity. These will have to wait.
Portia xx
I hope they bring back the sample sets.
IDK of they’re necessarily something that you need to move heaven and earth to get..
These sound absolutely lovely although the names are a bit … odd, except for the first. I’m sorry to read they’re out of stock. Lyublyu (did I spell that right? I didn’t scroll back up to look) sounds the most “me” but I wouldn’t say no to any of them. Love that she wore Jungle Gardenia.
I love that too. Lyublyu sounds like the kids language we called ubbi-dubbi.
All three of these sound beautiful, Tom. I love a floral. Especially ones that aren’t edgy or fancied up with whatever notes are the “in” thing. I’m so far from “in” when it comes to my taste in scents. Thanks for the great reviews and the backstory on Natalie Wood’s daughter.
These are really lovely, and no, they aren’t “edgy” in that conscious, winking way. They are fresh and up-to-date though. Sort of like mother and daughter.
Had a quick look at the website and can’t see anything saying where they ship. Anyway, these do sound worth a sniff. The Lyu one definitely. I wish I had had the chance to sniff the Joel whatshisname stuff. I actually think you still might be able to in Paris — if you have more money than sense and are happy to make an appointment at the ‘atelier’.
My ability to go to Paris these days is about the same as my ability to visit the rings of Saturn, so I will just have to dream. When Paris isn’t burning. (heck, who knows if the USA will be on fire Nov 4th?..)
I loved Natalie Wood too. These perfumes sound lovely, so I went to the website. The sample set is all sold out! I did bookmark the site and will check back periodically. I noticed that they also have them in perfume oils. Yay.
Oh rats! I hope they bring them back. Every house should do that.
I agree!
Me, too! These all sound interesting AND very wearable ( fingers crossed)
I think at least two of them would be right up your alley..
I honestly don’t know why every house doesn’t do that. Spare the the fancy packaging and just give me well priced samples. And if you give a credit towards full bottle purchase even better.
Agree again!
We should get paid for marketing advice.
“will work for perfume”
I’m in…..doing a happy dance! lololol
Great. Who do we bill?
How about the tooth fairy? 🙂 She was always good for some coin!
Ha!