Diorrissimo and J’Adore l’Absolu met, had a two-week fling in Tahiti on a bed of tuberose and nine months later Dior New Look 1947 sprung into the world as the fruit of their lusty floral loins. The End.
Octavian has a great history of 1947 fashion and perfumery. In the book “Cutting for Stone” that I’m listening to in my car this week, the author notes that we live our lives looking forward, but only understand it looking back.
Demachy, in making New Look 1947 took all the tools of modern perfumery, then looked back at the history of Dior and created a perfume that understands where Dior has been while still moving foward. This isn’t an homage to the great old Diors that still make me weak, but it encompasses what some of them were – the feminity, a little edgy, but not so much that it would tweak any society noses – and infused them with the best of Dior’s modern perfumes. J’Adore may be a perfume you love to hate, but it sells like hotcakes, and I like to wear it as well. I feel feminine and adorable and sweet, without feeling mass market. Any perfume company could do a lot worse – and have! – than J’Adore.
So taking the best of their history and modernizing it to fit their current best part of their lineup produced a beautiful, creamy floral that doesn’t scream tuberose, but whispers it like a caress of warm sun on your face. It is a perfume that is not defined by that note, but never strays far from it.
Listen, I just spray it on with abandon and let the tuberose fall where they may. This is one perfume that I can say – if you love it, you’ll be happy to plunk down the cash for the big bottle since you’ll spray it all over the place – bedroom, sheets, clothes, car. There are few things that would not be happy smelling like New Look 1947. You know what? It feels really good to love a Dior perfume again.
I didn’t forget the four sample sets of these perfumes! Winners are:
Doc Elly, Tiara, aotearoa, and Roberto.
BTW, if you are trying to order these, there is a super-nice salesperson at the Dior boutique at the Palazzo in Las Vegas – (702) 734-1102. So they’re not easy to get in and sniff, but once you’ve tried them and want a full bottle for yourself or to split, they are darn easy to have shipped!