I give up. I was told that MDCI Promess de l’aube was reformulated, but I’m smelling the old version and the new one and can only pick up minor differences on the open and maybe a little less powderiness in the new version. The new version seems to last longer and have more strength in the drydown. So that’s my take on it. Anyone else compared the two yet? If you’re a fan of the scent, you won’t be crying with the new version.
Jo Malone has a new scent, officially released in September, though bottles are showing up on eBay, so I’m guessing it is out there in Europe maybe. Created by Christine Nagel, it features notes of bluebell, clove, lily of the valley, rose, jasmine, white amber and musk.
I’m not sure I’ve smelled bluebell before, so no idea whether it hits the mark. If this is what bluebell smells like, I gotta say I like it! It’s a very pretty fragrance, and I’ve been spritzing it on a lot this week because it is working great with the growing heat of the summer. The one thing I’ve always appreciated about Jo Malone, through their ownership changes, etc., they stay true to who they are. This scent fits in their line and is enough different that it doesn’t feel like a retreat or minor variation or flanker. It’s slightly sweet, a little musky so it has depth, has nice green lily of the valley notes that keep it lilting in that “spring in your step” way that Jo Malone always seems to have. It’s not as linear as some of their fragrances, there’s minor development in the drydown when you hit more of the amber and musk.
I’m digging it. Not in that swoony over-the-moon way, but it’s a solid entry in their line that I think will be well loved, worn a lot without annoying all your office mates/friends/family and sell well for them. Have you seen the advertising for it? It’s got an Alice in Wonderland theme, and I think I read somewhere that this is the first advertising where they will have a person in the photos instead of just the bottle of perfume.
Do you have a perfume that fits in that pretty mainstream category? Do you like that you have one of those or do you feel a little embarrassed that you do?
I’d like to do a draw, and you can pick either the new Jo Malone sample or the comparison of the MDCI samples. Just drop a comment to be entered, and I’ll pick two winners.