Hi there Perfume Posse. Today I’d like it if we could chat about Our Moment by One Direction from 2013. Yep, I know. It’s hardly highbrow fragrance, in fact it’s a decidedly low brow section of the perfume market; Celebuscents. That oft sniggered at, drawled and sneered at billion dollar bastard child of the perfume community. I get it, a lot of them are pretty terrible. The celebrity will have little, or zero, input into the creation and packaging. It’s a money spinner to sell to fans, who are often treated as the lowest common denominator. Some of the better ones include Madonna Truth or Dare, Tilda Swinton Like This and Sarah Jessica Parker Lovely.
Our Moment by One Direction 2013
Parfumo gives these featured accords:
Top: Currant, Pink grapefruit, Wild berries
Heart: Frangipani, Freesia, Jasmine
Base: Musk, Woods, White patchouli
A sizzling top of sweet fruits and it smells like pink pepper might be hiding among them to add some extra zing. I’m surprised that yang also doesn’t get a mention because it’s creamy banana seems to be in evidence too, cutting the sweetness with its smoothness. While One Moment is sweet, it’s not headache inducingly so. TBH it could easily slip into the current sweetened Guerlain AA range or Lolita Lempicka.
The heart is a floral bouquet with a berry compote drizzled mightily over a whisper of blueberry cheesecake.
Is white patchouli a thing? Did they mean to write white chocolate? That is far closer the mark. Dry down remains lightly fizzy. Is it ethyl maltol that has buoyed Our Moment? It could very well be. So, what I end up smelling after a couple of hours is this fizzy fruit, white chocolate, ice cream and cheesecake.
Sounds disgusting, right? NOPE! Our Moment is wonderful. Smells so fun and always brings a smile to my face.
So come on, time to fess up. What is your celebrity guilty pleasure?
Portia also writes for Australian Perfume Junkies