Loves Baby Soft by Dana

Hey there Posse. You may or may not know but Musette swears by an incredibly budget 1970s powder bomb. It’s come up a few times over the years. I was always a little side eye about it. There is an ugly snob living inside me that sometimes rears its head, often to hilarious results. Anyway……. Last time Loves Baby Soft was mentioned she said men go crazy for it. At that time I was just finishing up a little order from FragranceX and added myself a bottle of aforementioned perfume.

Love's Baby Soft

The early Loves Baby Soft advertising was basically a pedophiles dream come true. It’s creepy AF. There’s whole reams of online ranting about how awful it is. They did get older, but not much, girls in later commercials.

Loves Baby Soft by Dana

Loves Baby Soft

Fragrantica gives these featured accords:
Musk, Lavender, Vanille, Rose, Geranium, Jasmine, Patchouli

OK, so it’s cheap, from the 1970s and had some terrible ad campaigns. I’m down with all of that. Let’s see how it smells and if it derives men wild when I wear it…

First wearing was a bit of a disaster. I could feel the rumble of a headache but ignored it as I spritzed with abandon. NOT GOOD! Within 20 minutes I was desperately reaching for the headache tablets for what felt like sinus pain. I tableted and steamed my schnoz. By the time I was back to feeling like a human being the fragrance was a pillow soft floral musk, nothing special or very interesting but pretty.

Not to be deterred on Saturday evening Jin was watching Korean TV and I decided to give Loves Baby Soft another chance.

The opening bursts super sweet to me. Like rose water dipper musk lollies. I even get a bit of a teens candy flavoured lipgloss vibe. It’s not that fairy floss of the nineties onward but something like it, a general feeling of fluffy sugar. for some reason I keep expecting to get a surprise sensual whack of dirty patchouli and animal musks but it never appears. Just this lovely powdery, fluffy, sweet scent.

I like it. Jin totally ignored it. I’d really like to wear Loves Baby Soft out in the world. If that happens, and it’s a successful outing, I’ll report back.

Have you? Would you? Do you ever wear Loves Baby Soft?
Portia xx


  • Brigitte says:

    Loves Baby Soft, Loves Fresh Lemon, Loves Rain Scent, Loves Wind Scent and Avon Field Flowers were some of my first full bottles in my own fragrance wardrobe when I was five years old. I hear it’s been reformulated a lot and isn’t as it was in the 70s when I wore it. I would still love to sniff it again. I love cheapies but goodies…not an ounce of snob in me.

  • AnnieA says:

    I might have had the Rain from the series…?

  • marcy goldman says:

    i’ve worn Love’s Baby Soft for about 5 decades. It always smells lovely to me whereas most of the stuff I’ve worn even 15 years ago smells dated. I wear LBS for me …more than a man magnet :). It’s nostalgia and comfort and innocence.

  • Carlene says:

    I remember not liking it. I preferred their lemon something something; now that was good. But I think you need to wear it around until someone asks what it is, just so you can tell them.

    • Portia says:

      HA HA HA HA HA!! You are so right Carlene….
      Portia xx

    • Shay says:

      “But I think you need to wear it around until someone asks what it is, just so you can tell them.”

      I always get a kick out of telling people what I’m wearing if it’s likely to get a reaction. 🙂

  • Eldarwen22 says:

    Never wore it and not sure if I ever will. The inner snow doesn’t do “cheap”, even though Happy is kind of cheap. Back in preteen years I did wear Fresh Lemon.

  • Musette says:

    Those ads are …what the HELL were they thinking??? But! That aside, I’ve had men follow me into buildings because of that perfume!

    • Musette says:

      I wouldn’t ‘wear’ it,wear it now. Every time I sampled it, though, it was bizarre, the reaction.

      • Portia says:

        You know, it was just the extra push they needed to follow your divine self, AND it gave them an excuse to talk to you.
        I’d be wearing it day & night, were I you.
        Portia xx

  • cinnamon says:

    I went to ‘alternative’ type schools for junior and senior high. No one wore this. Musk and patchouli oil, yes. Love’s Fresh Lemon was my first fragrance bought with pocket money, but that was around age 10.

  • Dina C. says:

    I remember Love’s Baby Soft well from my teen days. After gym classes in the girls’ locker room, you’d have to walk through clouds of it to get out and go to your next class. To me it smelled a bit like Johnson & Johnson baby powder products with an added layer of sweet floral musk. In the 90s it was still my SIL’s signature scent, so it always reminds me of her.

    • Portia says:

      GOOD analogy, it really is all the powder and a bunch of flowers DinaC
      Portia xx

    • LisaInDenver says:

      It’s as if you went to the same NoVa high school in the 80s as I did! I could not get out of the locker room fast enough ?, but then again, I’ve never been able to abide powdery fragrances. I was a Lauren (?) girl back then…

  • rosarita says:

    Like March, I remember when everyone in junior high had a bottle; I know I preferred Heaven Scent and Charlie so I didn’t get into the Love’s perfumes. That promo is horrific, I don’t remember it at all.

  • VerbenaLuvvr says:

    I used to wear this as a tween/teen and loved it. This is still in production? Awesome! Heading over to FragranceX right now!

  • March says:

    Bouncing in again because it interests me: the niche LBS filled at the time, in those long-ago years of the heady, odd 1970s, pre-niche / internet etc. … it wasn’t a classic / “old lady” perfume and those were very much still around, it was almost a rebellion against that? And it wasn’t the more “adult” aldehydic / floral very fashionable then … it was a no-challenge smell and had an innocence about it, however people felt about the actual scent.

  • March says:

    There was a time in my life (middle school) when my ENTIRE WORLD smelled like Loves Baby Soft, the little bottles tucked in lockers and backpacks for freshening up. I can conjure the memory in a nanosecond and I did like the smell, but I think it was mostly peer pressure of a sort? Farrah waves parted in the middle, and LBS. I also liked Loves Fresh Lemon MzChris mentioned below, which was hardly “edgy” but it was less saccharine and more sunny. (If I smelled it now I’d probably think, Lemon Pledge furniture polish!) In hindsight, the ads were creepy AF for sure … I of course did not see it that way at the time.

    • Portia says:

      We had Norsca as the staple deodorant in our school for a long time. Those gym shower rooms were like kiddies in the Norsca mist. I had some too, and the shower gel that gad a hook to sling over the shower head.
      Those ads!!!
      Portia xx

  • MzChris says:

    I wore copious amounts of it back in the day when I was a young teenager. I don’t know that I particularly LIKED it back then, but it was one of the ones everyone wore, along with Love’s Fresh Lemon, Charlie and Yardley’s Oh de London. As I got older, I really lost my taste for any sweet, vanillic, baby powder/candy/musk fragrances. I went from the nursery scents right to the very dark stuff, like patchouli essential oil, sandalwood paste and labdanum and never looked back.

    Would I wear it now? Not for all the money in the world. As a crabby, queer old crone, I only wear scents for myself which negates perfuming for attraction. I did love reading Musette’s reports of the train ticket taker coming back over and over for presumably another sniff and it would be a lot of fun to hear what happens when you wear Baby Soft out in the world, Portia.

    • March says:

      Haha Fresh Lemon was definitely on my rotation! Along with some (I’m sure) terrible things from Avon, a friend of my mom’s was an Avon lady.

      • MzChris says:

        Oh yes, Avon! My mother and grandmother doused themselves in Hawaiian White Ginger, Honeysuckle and the Skin So Soft bath oil. There was another one by Avon that reminded me of absurdly scented toilet paper-I think it was called To A Rose.

    • Portia says:

      To tell the truth MzChris I’m a bit scared to take myself out wearing it. They might RIOT!
      Portia xx

  • Lemoncake says:

    All I recall about Love’s Baby Soft is that it was nice but not my favorite back in the day – my scent memory is that it was a bit soapy. However, I’m sure I went through several bottles of Love’s Fresh Lemon.

    • March says:

      Another Fresh Lemon fan here, I think I switched to Fresh Lemon at some point … LBS always had a faint vibe of play-doh to me (not a complaint!), and in my early-teen world it was everywhere.

    • Portia says:

      Interesting. I’ve never heard of Love’s Fresh Lemon.
      Yes, LBS is a bit soapy.
      Portia xx

  • alityke says:

    Do you know I don’t think I’ve ever seen it for sale in the UK!
    I have that same “perfume snob” hiding in plain site too.