Hey Posse. Remembering Cinnamon’s London Sniff Post I have saved an excellent addendum till now. While we were in Harrod’s sniffing and flirting shamelessly with the SAs we got talking to the Thameen London rep. His knowledge of the brand was extensive and he was even interested in giving us the full story after he knew we were sniffing, not shopping. He was one of those rare SAs that really loves his product, his job, and making a connection with people. His being ridiculously handsome and fit had nothing to do with it. Anyway, halfway through we realised that this new release, Fanfare, was creatively directed by Amouage’s ex-CD Christopher Chong (boy do we miss having him at the helm). Woo Hoo! So I’m very excited to be writing about it. Thanks to the adorable Harrod’s Thameen London SA who gave me a sample.
Fanfare by Thameen London
Fragrantica gives these featured accords:
Top: Neroli Lemon Bergamot Floral Notes
Heart: Vermouth Juniper berry Rosemary
Base: Vetiver Musk Patchouli
Created by Firmenich nose Bruno Jovanovic who you may know from Masque Milano Times Square, CK Reveal, Dries Van Noten par Frederic Malle, Paco Rabanne Lady Million and others including a couple of Amouages. I love how diverse his range is.
So how does Fanfare smell? The opening is all smooth white flowers with a tart, sparkling citrus that takes over almost immediately. The citrus is lip puckeringly juicy. Fresh and energising.
Soon after there is a waft of greenery that creates a little drama beneath the citrus. As it makes itself known there is a return of the white flowers, they seem crisp and powdery like the touch of peonies on your cheek. Then the greenery becomes juniper berries clear as day, this awesome ingredient seems to be swimming among the others and shows itself in this way a few more times during the heart. It’s like a game of peek-a-boo. I find myself hoping for its return as I lift my arm to deep sniff.
From arms length the white flowers are more pronounced but they have a green hue. A unisex white floral. Not just anyone can wear all perfumes but Fanfare seems to be a perfect choice for guys who like the idea of a white floral but are nervous to cross the line. This could definitely be a contender. Especially as we head to dry down and the oily, grassiness of vetiver and earthy patchouli. There seems to be something else I can’t name but it’s like angelica or wormwood. Dark, slightly bitter. Very interesting. The base is foresty. Yeah, terrible descriptor but I think you’ll get it if you try Fanfare.
Fanfare has such a lovely story, segues are smooth for me, longevity and projection are moderate. Though the soft wash of green lasts really well. You have to be close but it’s there.
Are you excited that Christopher Chong is back in the game?