First, the folks at Perfume Fairy in the UK are sponsoring a giveaway of a 50 ml bottle of Marc Jacobs Daisy. To enter, like all of our giveaways, just leave a comment to this post, and I’ll draw the winner via random number generator (I assign a number to each original reply, not to the replies to replies) and announce it next week. Perfume Fairy will send the bottle directly to the winner.
Daisy is one mainstream, commercial scent that I think was well done and very much fits the target audience it was aimed at and is really easy to wear. If it’s not a scent you wear yourself, I’m sure there are a lot of people who would love it as a gift
So when I pull out a new celebrity scent or mainstream scent, I keep that in mind.
Which brings us to Jennifer Aniston’s new perfume, with notes of citrus grove, rose water, jasmine, violet, amazon lily, musk, amber, sandalwood. It’s designed to encompass some of her favorite memories of jasmine and the ocean.
Okay, it’s just not me, but I’m guessing most of you already knew that. I’m trying to evaluate it with an open mind, thinking of who her target audience is and if it fits. It’s a clean white floral, running light on the TFA, which sorta blooms over into a slight aquatic feel on the open. Blessedly that watery feel diminishes.. It seems to be aimed at the 20-something, but the naked Jennifer on the front of the box confuses me a little. Naked, sex? Um, no, there’s nothing naughty about this at all or that even hints at naughtiness to come. It’s a 10 on an innocence scale. That doesn’t make it bad.
It seems to be pretty well made, the aquatics and clean underpinnings give it a little bit of a plasticky smell on the white florals that I’m not a fan of. The drydown does soften that out a lot to where it’s mostly undetectable or at least it doesn’t jump up and annoy my nose.
Nice clean white floral. Not groundbreaking or particularly different from lots of the same out there, but if you’re a fan of hers and like squeaky clean white florals, you won’t go wrong getting this. It does wander into Daisy territory of being easy to wear with broad appeal.
Okay, yes, yawn. There, I said it. I hate to say this too loudly, but I’m looking forward to the Lady Gaga perfume that smells like sperm and blood. Of course Etat Libre was there first, but nobody’s been there second or will get that sort of scent on every Target/Macy’s/Sephora/Ulta/massmarketmassmarketmassmarket perfume display, which cracks me up. She better not wimp out on this because I’m looking forward to sitting quietly in the patio furniture area of Target with binoculars and watching people sniff that.
Has there been any celebrity perfume that was groundbreaking? Sarah Jessica Parker’s Lovely came the closest, all musky, and I really do like that one.